Retailers praise new Lost look

Glik’s partner and head of men’s Jim Glik told our reporter Shelby Stanger that Lost was one of the freshest things he saw at Surf Expo. I followed up to get more details.

Glik’s currently does not carry Lost, but is adding the line to its top resort stores.

Jim, though not wild about the logo, likes some of the neon styles and the distressed cotton board shorts.

“In the Midwest, we do not need all tech, stretch etc. The prints, horizontal stripe, color block boardshorts are well priced at $37 to $49 retail,” he said.

Jim also likes the herringbone, twill mini corduroy shorts in soft washed colors like soft blue, tan and green.

“They are a little pricey but nice and will work for a wide age group,” he said.

Lost’s Greg Garrett told me at Agenda that Tilly’s has placed some all door buys for several items.

Tilly’s also had strong sell through of two styles of Lost men’s jackets for fall, Greg said. Tilly’s is also placing several orders for Lost women's styles, and has already reordered some pieces.

Hansen’s has placed an order, and The Beach House in Santa Barbara placed orders for both the men's and women's lines.

Influential retailer E Street Denim in Chicago has also ordered the more fashion forward Black Sheep line for women and placed an order for Lost, Greg said.