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Industry Insight

SIMA: Sponsorship opportunities now available for Waterman's Weekend, Aug. 14-15.
ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.

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Tiffany Montgomery
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New Spy Optic CEO on new strategy, competitors, plans

By Tiffany Montgomery
November 07, 2011 7:41 AM

Michael Marckx tells us about the revamped Spy strategy, plans for the brand including a core-only line, and he makes it clear: Spy is ready to take on industry competitors.

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