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Hollister comp store sales dive in July

By TIFFANY MONTGOMERY
August 07, 2008 06:29 AM

Hollister got roughed up in July with same-store sales falling 11 percent.

For Abercrombie & Fitch, which owns Hollister and several other chains, comp store sales companywide fell 7 percent.

Weaker than expected July results caused the company to lower second quarter earnings guidance.

Hollister guys: up mid-single digits

Hollister girls: down in the mid teens

Strongest regions companywide: Flagship stores, US tourist stores, Southwest

Weakest regions companywide: Midwest

Strong male categories companywide: knit tops, shorts, jeans, fragrance

Weak male categories: graphic T-shirts

Strong female categories companywide: jeans

Weak female categories: knit tops, fleece, woven pants

More On: Hollister , Abercrombie & Fitch , sales

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