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Emerging markets next target for Op
An Op T-shirt courtesy of the Wal-Mart website
By TIFFANY MONTGOMERY
August 08, 2008 06:22 AM
August 08, 2008 06:22 AM
I caught up on the Iconix Brand Group, Inc.'s second quarter conference call, which had some interesting detail about Op's launch in Wal-Mart.
The brand has done so well at Wal-Mart, it it being rolled out to more stores domestically next year. Currently, Op is in 1,000 doors.
Iconix is still waiting to hear how many doors the full collection will go to, but it does know that Op swimwear and flipflops will go in all doors.
Internationally, Op launched successfully in Canada this year and will go to all Wal-Mart doors there in the spring. Op is also launching in Mexico in 2009.
Next on the horizon is expanding Op in Walmart's in Brazil, China, India, the UK and Japan, Iconix executives said.
Iconix said Op revenues will increase 50 percent in 2009.
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