Sponsors
Billabong ▲ +0.010 | PPR ▲ +2.40 | American Apparel ▲ +0.31 | The Buckle ▲ +0.25 | Columbia ▼ -0.26 | Deckers Outdoor ▲ +1.49 | Dicks ▲ +1.44 | Foot Locker ▲ +1.55 | Genesco ▲ +1.88 | Iconix Brand Group ▼ -0.22 | Jarden Corp ▲ +0.74 | Nordstrom ▲ +1.75 | Luxottica ▼ 0.00 | Nike ▲ +2.58 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.31 | Sport Chalet - 0 | Urban Outfitters ▲ +0.85 | VF Corp ▲ +1.45 | Quiksilver ▲ +0.13 | Zumiez ▲ +0.48 | Macys ▲ +1.31 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Matix, Hurley, Fox updates

By Shelby Stanger
September 21, 2011 7:51 AM

It was a busy trade show season and we are catching up with our brand updates. Today, we have updates from Matix, Hurley and Fox based on interviews at S.L.A.T.E.

 

Matix

Matix capital collectionThe Capital Collection

Matix had a booth showcasing its entire Spring 2012 line at S.L.A.T.E. so I spoke with Brand Manager, Jim Leatherman, to find out what was new.

 

Leatherman was excited about Matix’s new collaboration with Hawaiian retailer In4mation.

 

Called the “Capital Collection,” the made in the U.S. line is based on the Hawaiian agriculture look. “It’s kind of the Americana feel but for Hawaii,” he said. The items will be available to all Matix accounts for Spring 2012.

 

Besides the Capital Collection, Leatherman said the brand is also pushing other collabs including a Mike Anderson Krooked Series collaboration that will feature Ts and denim.

 

Products like cut and sew, denim and signature series products, have been driving the brand, though things will shift from the branding side in the near future.

 

Under new CEO Paul Gomez’s leadership, Leatherman said we should expect to see some slight brand direction changes. “We’ll be working hard over the next year to develop a stronger brand identity,” he said.

 

Leatherman himself has changed roles at the company. While he used to oversee DVS, Lakai and Matix the last three years, Leatherman is now 100 percent focused on Matix.

 

See Page 2 for updates from Hurley and Fox

 

 

Previous 1 2 Next

Articles You Might Have Missed