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O'Neill targets Lululemon crowd with new 365 line

Olympic swimmer, organic gardner and yoga enthusiast Natalie Coughlin will be the face of O'Neill 365.
By SHELBY STANGER
August 16, 2011 12:30 AM

O'Neill debuted a comprehensive activewear line at OR. One buyer tried to write an order in the bathroom after seeing yoga pants on O'Neill staff. We have lots of details.

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