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Reef's approach to Outdoor market

Reef President Jeff Moore and surfer Shane Dorian at Outdoor Retailer. Photo by Shelby Stanger.
By SHELBY STANGER
August 15, 2011 06:07 AM

A talk with Reef President Jeff Moore about how Reef is approaching the Outdoor market, segmentation strategies, if girls’ apparel will re-launch, and Miss Reef remade for OR.

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