Freewaters Flows Across the Pond and Launches in Europe
Philanthropic footwear announces new joint venture with Freewaters LTD
Portola Valley, CA (July 28, 2011)— Freewaters is pleased to announce today their cross-continent joint venture, Freewaters LTD. Headed up by industry veterans Peter Caldwell and Myles Hutchins, Freewaters LTD is based outside of London and will manage all Freewaters European operations which currently includes the UK, Ireland, Germany, Netherlands, France, Switzerland and Portugal. Caldwell and Hutchings bring over 20 years of experience building brands in Europe including Reef, O’Neill and Firewire.
“We are keen to help establish Freewaters as a premier global brand and to provide clean drinking water to those in need, “ said Caldwell. “The global business climate has changed dramatically. With the traditional distributor model no longer viable, this joint venture agreement sets the stage for us to be highly competitive.”