Reef launches e-commerce with redesigned reef.com

Press Release:

(Carlsbad, CA) July 11, 2011 – For the first time in Reef history, U.S. consumers will have the ability to buy Reef products directly on www.Reef.com with the launch of an e-commerce platform on the brand’s newly redesigned site.

The brand’s entire product offering including men’s footwear and apparel, women’s footwear and kids’ footwear will be available for on-line purchase effective today.

Reef.com has been an integral component to communicating the Reef brand story, showcasing Reef’s expansive product offering, as well as highlighting marquee athletes and Reef events.

The site is now a 360-degree branding experience where visitors can interact with the brand via featured videos and social media feeds, while they explore the entire breadth of the product offerings with the capacity to make purchases simultaneously.

Reef President, Jeff Moore, adds, “Reef.com gives our brand a stage to present the Reef experience to our committed consumers. We will be offering the best selection on-line while continuing to offer limited products that can only be found in Core Specialty Surf shops."

The freshly re-designed Reef.com will include enhanced product photography, interactive customer reviews and social media sharing features, special shipping incentives, and consumer loyalty programs.

To learn more about Reef and our products, head to www.reef.com.