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From Nike 6.0 to Nike as it tightens action sports focus
Nike Action Sports Leaders: Bastien Renard, Global Marketing Director; Sandy Bodecker, Global VP; Dan Burris, Global GM, in Sandy's office at Nike headquarters. Photo by Shop-eat-surf.
By TIFFANY MONTGOMERY
June 03, 2011 12:01 AM
June 03, 2011 12:01 AM
I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.
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