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From Nike 6.0 to Nike as it tightens action sports focus
Nike Action Sports Leaders: Bastien Renard, Global Marketing Director; Sandy Bodecker, Global VP; Dan Burris, Global GM, in Sandy's office at Nike headquarters. Photo by Shop-eat-surf.
By TIFFANY MONTGOMERY
June 03, 2011 12:01 AM
June 03, 2011 12:01 AM
Continued (page 4 of 7)...
I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this time.To read more, please Login as an Executive Member
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