May 9, 2011 (AMSTERDAM) – Last week, ThirtyTwo’s Reppin hoodie with STI Repel technology won the award for Product Innovation of the Year for the 20011/12 season at EuroSIMA’s annual Snowball event and European Snowboard Industry Awards. With only two other categories at the awards, ThirtyTwo’s Reppin hoodie won for it STI Repel technology.
Earlier this year ThirtyTwo’s Reppin hoodie with STI Repel also won a 2011 ISPO Boardsports Award in the softgoods category.
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Established in 1995, the ThirtyTwo boot, outerwear and accessories brand was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit thirtytwo.com