In the South, snow sports participants who were headed for more mountainous terrain continued their equipment buying spree increasing sales up 16%, but warmer weather in the southern U.S. did not drive apparel and accessories sales. Southern apparel sales were relatively flat with a 2% gain in dollars sold and accessories are up just 1% over last season. The Midwestern region's sales continued to grow this season; up 13% in equipment, 4% in apparel and up 13% in accessories dollars sold.
SIA Members get free access to Snow Sports topline data produced by The Leisure Trends Group as well as topline data for the Outdoor, Running, Paddle Sports, Athletic Apparel, and SCUBA Dive markets. Click HERE to register for the SIA Cross Industry RetailTRAK™ Portal and get 24/7/365 unrestricted access to topline information as a member benefit.
The market data presented in this report comes from the SIA RetailTRAK™ produced for SIA by the Leisure Trends Group. RetailTRAK™ data is gathered directly from a representative panel of more than 1,500 snow sports retailers who provide sales data directly to the Leisure Trends Group from their Point of Sale systems.
The RetailTRAK™ panel and the method for extrapolating the results out to the entire industry is based on a triennial census of snow sports retailers designed to accurately define the size and structure of the snow sports retail marketplace. SIA maintains these data for members down to the product level. For more information about SIA's RetailTRAK™ information please contact Kelly Davis, SIA's Director of Research at KDavis@snowsports.org.
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary.
SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.