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Oakley revenue exceeds $1 billion in 2010
The busy Oakley booth at SIA this year. Shop-eat-surf file photo.
By TIFFANY MONTGOMERY
February 28, 2011 10:19 AM
February 28, 2011 10:19 AM
Luxottica, the parent company of Oakley, said this morning that Oakley net sales exceeded $1.1 billion in 2010.
It was Oakley's fifth year of double-digit growth.
For 2011, Luxottica is forecasting Oakley revenue will grow 10%.
Major growth drivers include:
- expansion in India, China, Brazil and Europe
- the optical business, with TrueDigital techology launching in Europe and Asia-Pacific regions. Optical sales grew 15% in 2010.
- sunglasses, which are expected to grow double digits for both men and women
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