Sponsors
Billabong ▼ -0.005 | PPR ▼ -1.05 | American Apparel ▲ +0.110 | The Buckle ▲ +1.76 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +1.45 | Dicks ▲ +0.88 | Foot Locker ▲ +0.55 | Genesco ▲ +2.83 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▲ +0.66 | Nordstrom ▲ +0.93 | Luxottica ▲ +0.25 | Nike ▲ +1.29 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.17 | Sport Chalet - 0 | Urban Outfitters ▲ +0.69 | VF Corp ▲ +1.82 | Quiksilver ▲ +0.13 | Zumiez ▲ +1.56 | Macys ▲ +0.75 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

The magnitude of Magic

By Tiffany Montgomery
February 16, 2011 1:40 PM

 

This was my first trip to Magic, and I vowed to see it all.

 

I walked Project, Slate, Pool and Magic Menswear at the Mandalay Bay Convention Center. I walked Platform, WWDMagic and Sourcing at Magic at the Las Vegas Convention Center.

 

The sheer diversity of the companies exhibiting was stunning – from the flashy Jessica Simpson booth at WWDMagic to the tiny DIY jewelry and accessories vendors at Pool that were doing a cash and carry business.

 

I couldn’t help but think after seeing two convention centers worth of product – are there enough retailers to buy all this stuff?

 

After seeing all the shows and all the vendors, Hurley CEO Roger Wyett’s comment at our Executive Roundtable about how brands have to try to stand out amidst all the product being pushed into the world really resonated.

 

I was also struck by the entrepreneurship behind it all.

 

From the Korean community that dominates the fast fashion industry in Los Angeles which had a good presence at the show, to the artist hand making and trying to sell 10 T-shirts at Pool, to the Pakistani manufacturer trying to land new accounts to even the more established brands at Project – so many are chasing their dreams, and their visions.

 

I took photos on my travels through the aisles, and above are highlights of what I saw. I also took some photos of people I bumped into along the way.

 


Articles You Might Have Missed