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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it

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4 reasons for B2B companies to embrace ecomm from NuORDER. Invitation to PROCOPIO's Labor and Employment Law seminar.

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Tiffany Montgomery
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The magnitude of Magic

By Tiffany Montgomery
February 16, 2011 1:40 PM

 

This was my first trip to Magic, and I vowed to see it all.

 

I walked Project, Slate, Pool and Magic Menswear at the Mandalay Bay Convention Center. I walked Platform, WWDMagic and Sourcing at Magic at the Las Vegas Convention Center.

 

The sheer diversity of the companies exhibiting was stunning – from the flashy Jessica Simpson booth at WWDMagic to the tiny DIY jewelry and accessories vendors at Pool that were doing a cash and carry business.

 

I couldn’t help but think after seeing two convention centers worth of product – are there enough retailers to buy all this stuff?

 

After seeing all the shows and all the vendors, Hurley CEO Roger Wyett’s comment at our Executive Roundtable about how brands have to try to stand out amidst all the product being pushed into the world really resonated.

 

I was also struck by the entrepreneurship behind it all.

 

From the Korean community that dominates the fast fashion industry in Los Angeles which had a good presence at the show, to the artist hand making and trying to sell 10 T-shirts at Pool, to the Pakistani manufacturer trying to land new accounts to even the more established brands at Project – so many are chasing their dreams, and their visions.

 

I took photos on my travels through the aisles, and above are highlights of what I saw. I also took some photos of people I bumped into along the way.

 


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