San Diego, California January 24th 2011: ONE Industries, Corp announced today that Jim Morley has been added to its management team as Executive Chairman.
Morley’s appointment comes after working closely with the companies CEO Neil Calvesbert to identify the strategies required to achieve the company’s long-term strategic objectives. Morley brings to the company over 30 years of operational success and between 2001-2009 was the CEO of Igloo Products, Inc the well-known cooler brand based out of Katy, Texas.
With the addition of Morley, Calvesbert will focus his attentions on the global brand positioning, product and marketing strategies of the business as its Chief Brand Officer.
Calvesbert commented “We have enjoyed 4 years of explosive growth, growing from a small operation in San Diego to multiple global facilities. Through the last 3 years we have beaten the trend that the challenging market conditions have forced on other brands and continued to deliver strong growth. I have a great vision for this brand and along with our investors Jim and I are committed to building a world-class organization.
"What we have achieved in the last 4 years is testament to the great team of people I have the pleasure of working with at ONE and adding Jim brings a level of experience that we need to achieve our strategic objectives. For me personally, his expertise and experience will allow me to focus on the global growth of the brand, continued product innovation, line extensions and new categories along with brand positioning on a global scale which are critical to our future growth and success. There are no shortage of opportunities and new areas for us to grow – only hours in each day so Jim will be an invaluable asset to our management team and myself as he continues to develop the financial, operational and global resources to support our growth”.
Speaking about his new role, Morley said “I am very excited to be part of the ONE team and can assure everyone there are great plans for the future”.
Calvesbert continued, “Rapid growth presents challenges – but even with adding the challenges of managing consolidations and opening new foreign operations on top of the market conditions we have continued to grow and invest in our future, our product lines are stronger than ever before. We have a group of committed investors and along with the investment in Jim they have invested the additional working capital we require to achieve our growth objectives”.
About ONE INDUSTRIES:
Founded in 1997, ONE Industries is known for its clean and progressive style. What started out, as a small graphic company is now a global brand covering technical apparel, helmets, body protection, graphics and an extensive line of casual apparel. The ONE Industries logo is synonymous with performance and has graced many of the world’s most talented riders including Jeremy McGrath, Ricky Carmichael, Kevin Windham, Carey Hart, Chad Reed, Travis Pastrana, Ivan Tedesco, James Stewart, Ryan Dungey, Ryan Villopoto, Trey Canard, Justin Barcia and Nate Adams.