Silver Star Casting Company is a lifestyle apparel brand that has made its mark in the MMA, action sports and motor sports industries. Founder and President of Silver Star Luke Burrett, and his wife/ business partner Charis Burrett, have successfully marketed the brand across these sport categories by supporting athletes and keeping them accessible to the fans.
Silver Star is committed to sponsoring only champion level athletes such as MMA middleweight champion Anderson Silva and fan favorite Clay Guida.
"Charis and I are extremely excited to work with the Authentic Brands Group team to take Silver Star to the next level. We've built our brand on staying true to our passion for sponsoring champions and making high quality products," said Luke Burrett.
"We are confident that having Authentic Brands Group behind us will allow us to realize our goals and the potential of the brand."
TapouT is the world's leading MMA apparel, gear and lifestyle brand for men, women and children and represents the biggest MMA superstars including Rashad Evans, Rich Franklin, Dan Hardy, Thiago Alves, Chael Sonnen and Roy Nelson. TapouT boasts a sought-after clothing line, a TV reality show, TapouT Radio and is the official apparel brand for Spike TV's hit reality show "The Ultimate Fighter." TapouT can be purchased in more than 20,000 retail stores worldwide. Brand names under the TapouT business entity include TapouT, TapouT MPS, and Hitman Fight Gear.
Silver Star Casting Company was founded in 1993 as an athletic lifestyle brand built for champions. Silver Star has a dedicated and loyal consumer base inside mixed martial arts, action sports, motor sports and Hollywood through athlete and celebrity endorsements and has built its reputation as an original, art-driven, edgy and confident trend setter.
The Silver Star brand is an official sponsor of the UFC at the mid to upper-tier level of distribution, and its sub-brand Iron Star is available at the mid-tier to mass retail level.
Authentic Brands Group's mission, in partnership with Leonard Green & Partners and Knights Bridge Capital Inc. a wholly owned subsidiary of Counsel Corporation, is to acquire a global portfolio of world-renowned brands and to enhance brand equity through partnering with best-in-class brand licensees.
ABG acquires iconic consumer brands in the active lifestyle, celebrity, media & entertainment, sporting goods, and consumer electronics segments. Currently the company holds TapouT, Tapout MPS, Silver Star Casting Company, Hitman Fight Gear, and Iron Star in its growing portfolio. The company also manages the Bob Marley family of brands.