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Junior's Week: Lost Girls
By MAGDA LISZEWSKA
August 27, 2010 06:21 AM
August 27, 2010 06:21 AM
Continued (page 2 of 2)...
Crites said Lost’s product line was reduced by 15% - 20% in the last 18-24 months.
That said, Lost is receiving more orders than last year.
The company hasn’t yet returned to the pre-recession levels, but business is up by 20 percent comparing to last year, Crites said.
Back-to-school sales are going well so far with good response to board shorts, denim, and dresses.
The company is also going through internal changes with a whole new design staff, who will work on Summer 2011 collections.
“The brand overall has a lot of energy and excitement in the marketplace,” Crites said.
“It’s an exciting time for us as a business.”
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