6. Quiksilver will do the Super Grom Contest where 140 children from 11 years or younger will have their first experience on a board.
7. Miss Reef World will be in only three locations around the world - Brazil, Hawaii, and Virginia Beach at our event.
8. Volcom will create Volcom Island on the beach.
9. Vans will host the Battle of the Jetty Vert Ramp Challenge.
As you can see, this event will truly celebrate the authenticity of our industry.
I believe that the sheer number of attendees only highlights how important and target rich this corridor of the world is to the action sports industry.
I know you are an avid student of business. What did you learn last year that you want to change this year?
I was absolutely blown away at the unrealized potential of this event and this year will mark the first steps of growing this event into one of the biggest events around the globe.
We do have plans to grow our chain in 2011 and are evaluating locations that fit our strict criteria.