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Real Retail: Stand Up Paddle Co.
The Stand Up Paddle Co in Laguna Beach caters to an upscale customer.
By SHELBY STANGER
August 24, 2010 07:30 AM
August 24, 2010 07:30 AM
SUP Co. in Laguna Beach takes an upscale approach to the SUP craze, including an intriguing mix of brands and impressive private label program. Industry vets are involved.
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