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Nike sells Starter brand to Iconix
By TIFFANY MONTGOMERY
November 15, 2007 06:12 AM
November 15, 2007 06:12 AM
Starter is Nike's licensed league apparel business that is sold primarily at Wal-Mart.
The sale follows Nike's review of its portfolio of brands. The company wants to focus on the brands with the highest growth potential. Hurley came through the review intact and is one of the brands Nike will focus on.
See the related links on the left for one of my posts about the Nike review and the impact for Hurley.
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