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Details on Industry Insight.
Today, we hear from ONE Industries CEO and President, Neil Calvesbert, on the ONE brand.
Neil discusses ONE’s business structure, energy drink collaborations, ONE’s first full-fledged causal apparel line, and how the San Diego-based motocross graphics company is evolving at retail domestically and abroad.
Here are excerpts from the interview.
I am proud to say that ONE is making a lot of progress and the brand is truly evolving. My focus in both 2008 and 2009 was to make much needed change and upgrade the business to support our future growth strategies.
To build a solid business model and structure takes time, patience and commitment. 2009 was a solid year of progress and positivity during a year where many brands and businesses were completely consumed by the challenges of the economy.
Instead of reducing our investment and bolting down the hatches, I made some significant changes and increased our investments. Those changes and investment have really allowed me to create the team I have today at ONE and the strength of that team provides the springboard for the success that ONE is having this year.
Alongside the investment in the business, I wanted to give something back to the sport and the athletes. We created a charity called “RIDERS F1RST” which provides financial assistance for riders with spinal injuries. We launched the (project) at the Oakley building in January.
On page 2: ONE sales performance