Sponsors
Billabong ▼ 0.000 | PPR ▼ -1.05 | American Apparel ▲ +0.105 | The Buckle ▲ +1.48 | Columbia ▲ +1.58 | Deckers Outdoor ▲ +1.13 | Dicks ▲ +0.61 | Foot Locker ▲ +0.60 | Genesco ▲ +2.10 | Iconix Brand Group ▼ -0.15 | Jarden Corp ▲ +0.45 | Nordstrom ▲ +0.60 | Luxottica ▲ +0.31 | Nike ▲ +0.69 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.11 | Sport Chalet - 0 | Urban Outfitters ▲ +0.42 | VF Corp ▲ +1.46 | Quiksilver ▲ +0.04 | Zumiez ▲ +1.19 | Macys ▲ +0.55 | Tillys ▲ +0.10 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

MOSS ADAMS: Plan now for tax season.
SDSI: Electrozyme wins Most Innovative New Product Award.
CIT: Retail insights from Black Friday, Small Business Saturday and Cyber Monday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

ONE CEO on apparel line, new hires

By Shelby Stanger
June 28, 2010 10:57 AM

Today, we hear from ONE Industries CEO and President, Neil Calvesbert, on the ONE brand.

Neil discusses ONE’s business structure, energy drink collaborations, ONE’s first full-fledged causal apparel line, and how the San Diego-based motocross graphics company is evolving at retail domestically and abroad.

Here are excerpts from the interview.

How is ONE doing? What has the brand been up to recently?

MotoI am proud to say that ONE is making a lot of progress and the brand is truly evolving. My focus in both 2008 and 2009 was to make much needed change and upgrade the business to support our future growth strategies.

To build a solid business model and structure takes time, patience and commitment. 2009 was a solid year of progress and positivity during a year where many brands and businesses were completely consumed by the challenges of the economy.

One apparelInstead of reducing our investment and bolting down the hatches, I made some significant changes and increased our investments. Those changes and investment have really allowed me to create the team I have today at ONE and the strength of that team provides the springboard for the success that ONE is having this year.

Alongside the investment in the business, I wanted to give something back to the sport and the athletes. We created a charity called “RIDERS F1RST” which provides financial assistance for riders with spinal injuries. We launched the (project) at the Oakley building in January.

On page 2: ONE sales performance

Previous 1 2 3 Next

Articles You Might Have Missed