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Nick Adcock: Wake up to athletic company challenge

Nick Adcock at the IASC Skateboarding Summit last week.
By NICK ADCOCK
May 06, 2010 09:11 AM

Nick Adcock expands on his comments made at the skateboarding summit last week urging retailers and brands to grasp just how big the threat is from athletic companies.

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More On: Nick Adcock , IASC Skateboarding summit , Nike , DC
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