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Real Retail: Hobie Surf Shops

Hobie Surf Shop partners Mark Christy and Jake Schwaner at the new Dana Point store.
By TIFFANY MONTGOMERY
April 22, 2010 06:00 AM

Partner Jake Schwaner tells us about moving the Hobie store in Dana Point, why their business model works, and what brands and categories are most successful at Hobie stores.

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