Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.005 | The Buckle ▼ -0.01 | Columbia ▼ -0.04 | Deckers Outdoor ▼ -0.19 | Dicks ▲ +0.26 | Foot Locker ▲ +0.62 | Genesco ▲ +0.12 | Iconix Brand Group ▲ +0.06 | Jarden Corp ▲ +0.21 | Nordstrom ▲ +0.39 | Luxottica ▲ +0.57 | Nike ▲ +0.72 | Pacific Sunwear ▼ -0.04 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.38 | VF Corp ▲ +0.09 | Quiksilver ▲ +0.02 | Zumiez ▼ 0.00 | Macys ▲ +0.29 | Tillys ▼ -0.05 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

AGENDA: Dec. 30 deadline to pre-register for Jan. 5-6 Long Beach trade show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Luxottica outlines Oakley growth plan

By Tiffany Montgomery
March 03, 2010 6:00 AM

Oakley parent company Luxottica is investing in the continued growth of its top performing Oakley brand.

According to a Luxottica investor presentation, Oakley’s growth plan includes:

 - Increasing global exposure, especially in Europe and emerging markets. Oakley plans to to do this by focusing on snow resorts, the moto sector, continuing its involvement in global sports events such as the Tour de France and the London Olympics, increasing sports penetration in India and China, and expanding the Rolling O Lab program in Europe and Australia.

 Other Oakley growth initiatives include:

- Growing its optical business

- Launching international ecommerce platforms. A new, direct to consumer site launches in Europe next month with localized prices and assortments, and four languages in addition to English.

- Test new Oakley platforms at in Luxottica retail and wholesale

- Continued growth of its Oakley Custom Product, sales of which have increased 60% from 2006 to 2009.

- Increase revenue from O stores and Oakley.com

- Build team sales in North America

- Expand women and goggle product offerings

Despite the economic downturn, Oakley revenue grew double digits in 2008 and 2009 and Luxottica sees even more opportunity ahead.

Other Luxottica financial news

Fiscal year revenue: down 2.1% to 5.1 billion Euros. In constant currency, revenue fell 4.5%.

Net income: down 17.1% to 314.8 million Euros.

Q4 revenue: down 6.4% to 1.2 billion Euros. Down 1.1% in constant currency.

Q4 net income: down 8.4% to 35.6 million Euros.

FY Sunglass Hut same store sales: down 7.1%

Q4 Sunglass Hut same store sales: down 1.9%

Luxottica 2010 revenue guidance: mid-single digit revenue growth coming from Oakley, emerging markets and in the U.S. and Europe.

 


Articles You Might Have Missed