Industry vet Jim Shubin moderates a panel hosted by groupY and FuelTV tonight, on the "inner workings of the La Jolla Group."

Executives from the company and its brands - Rusty, O'Neill Clothing, Lost & Metal Mulisha - are scheduled to discuss:

• The dynamics of having multiple brands under one roof
• Developing and designing a collection from A-Z
• The importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior.

• Bill Bussiere , LJG President & CFO
• Steve Ward, O'Neill VP of Marketing, All Categories and VP of Sales, O'Neill Men & Boys
• Michelle Devine, O'Neill VP of Sales, Juniors & Girls
• Ryan Rush, O'Neill VP Men's M&D
• Michael Tomson, Design Consultant
• Ryan Divel, Lost VP Sales & Marketing
• Ryan Hagy, Metal Mulisha Marketing

After the discussion, guests can mingle and enjoy complimentary drinks and appetizers - and a holiday gift bag at the end of the night.

Registration

$30 at the door (cash only), at the La Jolla Group HQ, 14350 Myford Rd., Irvine, Calif.

An added bonus for those who attended the Shop-eat-surf Executive Roundtable on Tuesday: groupY will give you free admission to the La Jolla Group panel discussion.

The panel discussion will begin promptly at 7:30 p.m.

Click here to go to the groupY web site for more information.