The SIMA Image Awards are not like most trade group award events.

Tequila shots for presenters and winners, discussion about urinating in wetsuits and many airborne bread rolls were part of this year's Image Awards ceremony -- as were several heart-felt speeches by award winners and comedy sketches from the presenters.

The ceremony took place on the beach in Cabo San Lucas under a full moon on Friday night.

Here are links to our other stories filed live from the SIMA Surf Summit

Steve Murray's keynote speech

Surf Summit Report: Opening Party

Richard Woolcott's tips for young brands

Surf Summit Report: Day 2 photos

Image Award winners named