Sponsors
Billabong ▼ 0.000 | PPR ▼ -0.05 | American Apparel ▼ -0.003 | The Buckle ▲ +0.01 | Columbia ▲ +1.83 | Deckers Outdoor ▼ -0.04 | Dicks ▲ +0.67 | Foot Locker ▲ +0.58 | Genesco ▲ +0.20 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▲ +0.42 | Nordstrom ▲ +0.48 | Luxottica ▲ +1.00 | Nike ▲ +0.82 | Pacific Sunwear ▲ +0.07 | Skullcandy ▲ +0.34 | Sport Chalet ▼ -0.04 | Urban Outfitters ▲ +0.19 | VF Corp ▲ +0.96 | Quiksilver ▲ +0.05 | Zumiez ▲ +0.26 | Macys ▲ +1.08 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Biz Inquiry Test

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum


Andrew Horan

Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


SDSI Chalk Talk: The Benefits of Mistakes

By Lisel Ferguson, Partner, Procopio, Cory, Hargreaves & Savitch LLP


Join seasoned Sport and Active Lifestyle companies as they discuss marketing lessons they’ve learned through their experiences growing successful businesses in the sports industry.  Exchange business cards and enjoy pizza and a beer as you mingle at Pizza Port with fellow sports industry colleagues.

Panelists:
Kerri Kauffman, head of marketing for Lamkin Golf Grips
Jayla Siciliano, Founder, Bon Affair
Carl Thomas, CEO, X-1 Audio
Check the registration page for any updates to this panel

Moderated by: Lisel Ferguson, Partner, Procopio, Cory, Hargreaves & Savitch LLP

Who should attend:
Entrepreneurs, startups and executives in the sports industry looking for marketing tips, tools, inspirations and strategies.  Also those interested in learning more about the SDSI organization and the Sport and Active Lifestyle Industry.

Date
April 22, 2014

Time
5:00 PM - 7:30 PM

Place
Pizza Port Bressi Ranch
2730 Gateway Rd
Carlsbad, CA

Cost
Non SDSI Member / Non Procopio Client - $35
SDSI Member / Procopio Client - $20

Register Here

About SDSI Chalk Talks:
SDSI Chalk Talks are hands-on educational workshops where business team members can learn from industry leaders and experts valuable fundamentals, skills and strategies to successfully lead their teams and grow their companies.

National Jewish Health Black & White Ball Saturday, June 7th

By Andrew Horan, President, Shop-eat-surf.com


    
In recognition of their significant civic and charitable contributions, National Jewish Health will present its presitgious Humanitarian Award to honorees Debbie Steinberg, Vice President at CIT Trade Finance and Paul Zaffaroni, Director, Investment Banking at ROTH Capital Partners at the Black and White Ball on Saturday, June 7th.
 
Black and White Ball
Saturday, June 7, 2014   

The Beverly Hills Hotel
9641 Sunset Boulevard
 
6:00 p.m. - Cocktails

7:30 p.m. - Dinner, Entertainment and Live Auction

Dress:  Black Tie

For more than 50 years, supporters of National Jewish Health have gathered in Los Angeles to celebrate the institution’s work and share its mission throughout the country.
 
The event’s success will enable National Jewish Health to further our mission to help, to heal, to cure and give hope as a preeminent healthcare institution. In 2013, more than 400 of Los Angeles’ top attorneys, CPAs, bankers, factors, business consultants, wealth managers, clothing manufacturers and retailers attended the event.
 
Support from the Black and White Ball enables National Jewish Health to remain the leading respiratory hospital in the nation, and one of the most influential scientific institutions in the world.  National Jewish Health is a beacon of hope for millions of children and adults all over the country and our accomplishments are far reaching.

For registration and sponsorship information, contact Catina Lesavoy at lesavoyc@njhealth.org or CLICK HERE

Surf City's Own Shorebreak Hotel

By Enrique Paulo, Director of Sales, Shorebreak Hotel

The 157-room Shorebreak Hotel, located in the heart of Huntington Beach, has been an important part of the Surf City community.  We sat down with recently appointed Director of Sales Enrique Paulo to catch up on the latest at Shorebreak.

The Shorebreak Hotel was developed to be part of the community in Huntington Beach.  How would you describe the hotel’s vibe?

As part of Joie de Vivre hotels, it is important that our hotels fit into their local community.  When guests come through our doors we want them to think "I have arrived in Surf City USA."  From the artwork to the photos in the public spaces, we want the locals that come by to feel that this is "their" hotel.  Locals artists contributed the hotel's art, from shadow boxes on our rooms to framed works in the Zimzala restaurant. There are five words that we use with our staff to get them to understand the hotel mantra and what we want our guests to feel:  Sporty, Connected, Edge, Relaxed and Free- Spirited.  It ties together all the aspects of the hotel that we feel guests will walk away with once they experience the hotel.

You host numerous action sports industry meetings and events here every year. What are some of the reasons the Shorebreak works so well as a venue for these brands? 

We understand the culture of the action sports industry; we provide them a relaxed atmosphere that speaks to this industry in a way no others can. The hotel fits their brand and when you are in an environment that speaks to your product, I think there is a comfort level there. They can have productive retreats and 1/1 connections with their peers all in a location close the the coast. There is an urban feel to our hotel as well. Having easy access to not just the beach, but to their corporate offices in the surrounding cities of Costa Mesa, Newport Beach, Huntington Beach, Irvine and Foothill Ranch helps Shorebreak Hotel top the list as a prime meeting location.

What types of amenities set Shorebreak Hotel apart from other hotels in the area?

Proximity to the beach; iconic surfing location at the Huntington Pier where US Open of Surfing is held each year; surf lockers located in our lower lobby; boutique hotel where they can feel like a big fish in a small pond. (Cheesy I know!)

Property amenities include outdoor terrace areas at Zimzala that overlook the ocean and Pier; interior Deck with firepits, daily Wine Hour for our guests Monday - Thursday, and our location, within walking distance to Main Street shops and restaurants.

How can our readers find out more about Shorebreak’s events and specials?

Go to our website or Facebook page or follow us on Twitter or on Instagram @shorebreakhotel.  Our restaurant Zimzala is always having great events like the Z lounge on Friday nights, 50% off locals Sundays and wine pairing dinners. The quickest way to get info is to get on our email list as you you can be notified about great packages and special sales on stays here at Shorebreak.

 

Moving Art Retreat with Louie Schwartzberg at Turtle Bay June 19-22

By Jessica Gellert, Social Media & Web Manager, Turtle Bay Resort

Award-winning cinematographer, director and producer Louie Schwartzberg will host an amazing retreat this summer on the Fabled North Shore.  Louie has provided breathtaking imagery for more than three decades using his time-lapse, high-speed and macro cinematography techniques.

This is the very first time Louie will be accessible to the public in such an intimate and interactive format.  Louie will be with the package guests throughout the entire program; never has he done this before! Not only will he be creating a brand new, visually stunning presentation, of which our package guests will receive VIP seating and reception with Louie, but they will also be VIPs at his Talk Story and dine with him in our fine dining restaurant  Pa’akai.

The package includes accommodations, breakfast, dinner and events with Louie.

The Moving Art Retreat is June 19-22.

Pricing for the three night package is $1,749 per person (double occupancy) and $2,195 per person (single occupancy)

Spots are limited for this intimate event. Click here to book

Enter to win the Moving Art Retreat free! Click here

 

Flip-Flop

By Martin Hughes, National Apparel Practice Leader, Moss Adams Capital

Something unusual happened last year.

For one thing, bucking a recent trend, M&A activity in the apparel, accessories, and footwear sector was down overall. And for another, strategic buyers--companies in the industry--curtailed their activity, ceding more of the playing field to financial buyers--chiefly private equity firms. This despite apparel companies' record stock prices and the fact that they're sitting on huge piles of cash.

What's driving this trend? And what does it mean for 2014? In an article for Apparel magazine, Moss Adams Capital vice president Geoffrey Haydon offers his predictions.

Read more here.

 

26th Annual ROTH OC Conference Recap

By Dave King, Senior Research Analyst, ROTH Capital Partners


The 26th Annual ROTH OC Conference included presentations and panels featuring more than 60 consumer companies, including publics and privates across the active lifestyle, brand management, consumer electronics, food & beverage, healthy living, infant & juvenile, and restaurant sectors. We came from this year’s four-day event feeling incrementally more positive on select names and believing that M&A will soon accelerate.

M&A Likely To Accelerate Given consumer companies strong equity currencies and generally clean balance sheets, we believe many consumer-focused companies are pursuing acquisitions in the absence of much end market growth. Along these lines, Bauer Performance Sports (BAU.TO, Buy) recently announced its intention to acquire Easton’s diamond sports business, while Crown Crafts (CRWS, Buy) is seeking deals to bolster its top line. Meanwhile, Black Diamond (BDE, Neutral) is exploring strategic alternatives for its Gregory Mountain Products business, which may command a premium valuation given relatively decent growth and a host of potential suitors. Most companies noted willingness to lever up temporarily beyond 2.0x-3.0x EBITDA given accommodative debt markets and potential for earnings accretion.

Growing Interest In Brand Licensor Business Model Consistent with this M&A theme, brand licensing appears to be gaining traction. Several companies, including Sequential Brands, (SQBG, Buy), Cherokee (CHKE, Not Covered), and Xcel Brands (XELB, Not Covered), as well as Authentic Brands and Bluestar Alliance are making a bigger push into licensing, with slight variations to the traditional Iconix (ICON, Not Covered) business model of focusing on brand management and marketing while licensing out manufacturing and distribution. This is pushing deal multiples higher and creating a need for larger acquisitions to move the needle. While this creates certain risks, we believe the model remains attractive, given high margins, limited working capital requirements, and annuity-like revenue streams.

Branding Still Imperative In Active Lifestyle We believe active lifestyle companies are well positioned for long-term growth given the proliferation of outdoor recreational activities and healthy living. While traditional apparel providers may struggle due to a focus on basics and a trend away from non-logo apparel, we believe active lifestyle equipment companies such as Bauer, Black Diamond, Johnson Outdoors (JOUT, Not Covered), and Escalade (ESCA, Not Covered) are somewhat more insulated given the importance of high-quality performance-oriented equipment and lesser competition from the likes of Nike (NKE, Not Covered).

Electronics Accessories Targeting International To Drive Growth The environment remains challenging at U.S. Retail, given Holiday weakness at Best Buy and Target, and RadioShack’s more recent announcement to shutter roughly 25% of its company-owned stores. As such, companies like Skullcandy (SKUL, Buy) and ZAGG (ZAGG, Neutral) are turning to international for growth, while reemphasizing brand through better product segmentation and/or new store fixtures, etc. Meanwhile, the gaming console replacement cycle appears to be more of a potential revenue driver for headsets in Holiday 2014 and 2015.
 
 

RepSpark Systems Co-Hosts Webinar on Critical Stragies for Sales Growth in 2014

By Dac Clark, CEO, RepSpark

RepSpark Systems along with Third Wave Business Solution and Argentis recently hosted a webinar on critical strategies for sales growth.  Response has been amazing so we thought you may be interested in some of the main points.

Critical Strategies for Sales Growth in 2014: The Importance of Accurate, Timely and Actionable Information

Retailers are under more pressure than ever to meet customer expectations. Any delays in providing them with the information they need to make purchasing decisions can result in missed opportunities and a drop in your revenue. In order to succeed in this new environment, you must empower your sales reps by providing them with accurate, timely and actionable information to make the sale and grow your business

Retailers in Today’s Economy

  • Need for speed
  • Multiple smaller orders for same amount of goods
  • The burden is placed on the reps and customer service to handle the increased number of orders
  • $250 Billion Spent Per Year yet 85% of decisions are made at POS. 
  • Consumers have changed. 
  • Immediacy, transparency, information and ease of business

As retailers rethink their approach to the consumer, some risk and responsibility is shifting to the manufacturer.  Retailers want to work with suppliers that:

  • Don’t make mistakes
  • Make it easy to order and receive product
  • Have reps that understand their business and product
  • Keep their promises
  • Will build long-term partnerships

Growth, Growth, Growth

·      Over 65% of Sales Managers and 45% of CEOs felt that sales growth and product innovation, respectively, were more important in than other disciplines.

o   Source: Accenture  - Emotional Intelligence Report Profitable Growth Report

·      The top priority of sales executives called out Top-Line-Sales-Growth as imperative for survival in these tough times.

o   Source: CSO Insights – Sales Performance Optimization – Survey results and analysis

·      Driving revenue is the top priority of sales executives.

o   Source: CMO Reality Check  - CMO The Resource for  Marketing Directors 

Keys to Sales Growth

  • Great strategic branding plan
  • Dedication to serving customers and consumers
  • Highly innovative product
  • Excellent branding and marketing
  • High operational standards
  • Great culture & high quality people
  • Tight financial management
  • And, most of all - INFORMATION

Information comes from your ERP, but how do you get it to your sales force?

  • Solid ERP
  • Specific for footwear/apparel/accessories
  • Real-time sales solution

ROI of an SFA Solution like RepSpark Systems

  • Streamlining the sales process to increase efficiency (RepSpark customers have seen a 45% improvement on inventory turns-At once orders from placement to shipment)
  • Reduce customer service costs/sales volume- (RepSpark customers have experienced double or tripling in size without adding additional CS reps)
  • Reduce order error (RepSpark customers have experienced 95% reduced errors)
  • Increase efficiency (RepSpark customers have experienced 300% faster order entry from meeting with an account to shipment from the warehouse)
  • Increase knowledge for both reps and retailers
  • $ Saving- Fewer printed catalogs (varied greatly by account)

To view the full webinar, click here.

 

SHACC and Bruce Brown Films Team Up for 50th Anniversary of The Endless Summer Event May 3rd

By Paul Strauch, Executive Director, SHACC

Proceeds to Benefit Surfing Heritage & Culture Center and Cystic Fibrosis Foundation
 
Saturday • May 3rd, 2014
 
At The Waterfront Beach Resort, A Hilton Hotel in Huntington Beach, California
 
VIP Pre-party @ 4:00 PM / General Check-in @ 5:00 PM
 
Red Carpet, Dinner and Drinks
Silent and Live Auctions
Program Celebrating Bruce Brown
The Endless Summer Exhibition
 
Special Guests include:
Bruce Brown · Robert August · Mike Hynson
John Van Hamersveld · R. Paul Allen · Members of the Sandals 
Wingnut · Pat O'Connell · Greg Noll · Lance Carson · Fred Hemmings
 
CLICK HERE to purchase tickets or call 949.388.0313 x0
 
The Endless Summer exhibit is curated by Barry Haun, with display captions by Paul Holmes, and is dedicated to the memory of Pat Brown.

Shipping Increase as of April 1st : GRI (General Rate Increase) on your Imports

By Natalie Steele, Owner, Steele Logistics

Photo courtesy of the Port of Los Angeles

Shipping Increase as of April 1st :  GRI (General Rate Increase) on your Imports

Importing your shipping containers as of April 1st will be affected by a GRI (General Rate Increase).  This increase is based on the demand for containers needed out of the point of origin.

The exact amount of the increase has not yet been established, but generally speaking, general rate increases average around $300 per container.  The GRI prices will go back down when demand is low.

In 2013 we had one GRI, but in 2012 we had four – the number of increases per year is hard to predict.  What we do know is that booking your shipments early will help you be more prepared for the season and can substantially lower your shipping costs.

If you have any questions or would like to consult with an expert at Steele Logistics about managing your shipments, please contact us.  

Taylor Digital: Unlocking Your Demographics

By Randy Taylor, Founder and CEO, Taylor Digital


Taylor Digital offers custom web solutions including web design, email marketing, search engine strategy, mobile development and social media marketing.  In our February Journal, we offer advice on Unlocking your Demographics, including how to determine if you are hitting your target audience by digging deeper into the numbers. 

With the right tools, you can begin exploring age and gender demographics, social media demographics and even behavior demographics.  All these  will help you live a day in your customer’s shoes and see how your brand and products fit with their lives.  Taken together, the data you gather will help you to improve your marketing efforts so you can really make an impact with your audience.

Check out our monthly posts for more great advice on how to help your business grow exponentially.

To receive our monthly Journal, click here.

To get a free website analysis, click here.

We look forward to helping you succeed online.