California based clothing company RVCA will cement a longstanding relationship with New York skateshop KCDC with an expanded partnership that begins in February. RVCA will be involved in a full remodel of KCDC that will both update the iconic store and create a RVCA-branded presence in the space.
As part of the redesign, RVCA will transform the back of the store into an area that will be used as both gallery and special project showcase. “RVCA celebrates creativity through its relationship with artists and the Artist Network Program. We plan to bring our brand to the New York community through bi-monthly art shows with ANP and local artists and be closely involved with local KCDC events throughout the partnership” says Brian Cassaro of RVCA Marketing “And it will give us a home for RVCA so that our fans in NY will have a place to shop and be immersed in the brand.”
To kick off the collaboration on February 14th, KCDC will host Skate Night at Rough Trade at 64 N. 9th Street in Brooklyn, NY. This event will feature a mini ramp jam, giveaways, ping pong, and a special appearance by RVCA team riders Andrew Reynolds, Curren Caples, Kevin “Spanky” Long, and Mark Suciu.
KCDC will celebrate its re-opening on Thursday, February 15th with a series of collaborative graphics, an art install and a neon sign in the store created by Brooklyn ANP artist, Stephen “ESPO” Powers. ESPO’s artwork will kick off the first RVCA X KCDC ANP collaboration and will be available in store and online at RVCA.COM and at KCDCSKATESHOP.COM.
“I’m super excited to join forces with RVCA, who I’ve always admired as a brand that supports skateboarding and art similarly to how we do! In times like these, we need to continue to create and offer an experience to the public that represents the solidarity and magic that skateboarding has brought to us.” – Amy, Owner KCDC
RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as naturally on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.
In the fall of 2001 KCDC opened its doors to the community of Williamsburg, and its powder keg of a skateboarding scene. In the years that have followed the New York skate scene continued to grow, reaching all sorts of new people. During these years skateboarding has evolved from its counter culture roots into a lifestyle that is accessible to anyone who is interested, and KCDC has evolved with it.
KCDC is both refuge and a breeding ground for creative types- with no shortage in Art shows, video premieres, fundraisers, autograph signings, parties, and other events to help promote up-and-coming artists and companies in the skate industry. These events cater to skateboarders of all ages, with all styles and interests.
Today, KCDC resides in a new home at 85 North 3rd Street, just a few blocks from its original location that opened over a decade ago. KCDC’s staff and skate team are committed to the continuous growth of New York skateboarding as a whole. KCDC is there for skateboarders; KCDC is there for skateboarding.