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Hurley Activates John John Ahead of Hurley Pro

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  • John John surfed at the Huntington Beach Pier
  • Surfing with young fans
  • Photo courtesy of Hurley
  • John John posed for many photos on Saturday
  • John John Florence getting ready to write in the concrete in front of the Hurley store at HSS
  • John John Florence placing his handprints in the concrete in front of the Hurley store in HSS
  • An autograph signing at HSS
  • John John with the HSS team
  • Taking questions from the audience at Hobie Dana Point
  • A good crowd turned out at Hobie Dana Point
  • During the Q&A at Hobie
  • Posing for photos at the Hobie store
  • Hobie co-owner Mark Christy
  • Hurley's Pat O'Connell with Liam Horan
  • Hurley GM of Brand Marketing Evan Slater cleaning up after the Hobie event

Hurley activated John John Florence on Saturday in Orange County ahead of the Hurley Pro, which starts this week.

“John John Florence is so much more than a world champion surfer, and while he’s in town, we wanted to connect him with two of the biggest surfing communities in Southern California,” said Evan Slater, Hurley GM of Brand Marketing.

John John’s day started at the Huntington Beach Pier, where he surfed with about 40 members of the Huntington Beach High School Surf Team and other fans.

His next stop was at Huntington Surf & Sport, where he participated in a Q&A with Peter King and then signed autographs and posed for photos.

HSS also arranged for John John to put his foot and handprints in concrete in front of the Hurley store at HSS in a special ceremony.

Saturday night, John John did a Q&A and autograph signing session at the Hobie store in Dana Point, which was jammed with fans.

Evan said John John has launched a new slogan #getoutthereandlearn to encourage others to go outside, embrace the natural surroundings and do everything they can to understand and preserve ocean health.





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