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Details on Industry Insight.
Tavik is unveiling several initiatives at Agenda including the launch of women’s apparel, an updated logo, a line segmentation strategy that crystallizes the brand’s positioning, and a domestically made unisex collection.
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and if new brands like Vissla will help or hurt Rusty's quest.
Sanuk is embarking on a major new phase of its development under parent company Deckers. President Jake Brandman and his team share details and photos of the new product strategy, the new brand tagline, domestic and international plans, more.