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Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
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ActionWatch: Categories that resonated in Q2 at core stores

ActionWatch: Categories that resonated in Q2 at core stores

July 22, 2014 Cary Allington
Cary Allington of ActionWatch reports on how Q2 turned out in core stores, including a breakdown of performance by category.
Volcom CEO and SVP of Marketing detail strategy behind new Volcom branding

Volcom CEO and SVP of Marketing detail strategy behind new Volcom branding

July 21, 2014 Tiffany Montgomery
An interview with Jason Steris and Ryan Immegart about the major change, the work and analysis that went into it, and how it signals a bigger evolution at Volcom.
Vans leads the VF pack in Q2 - VF execs on Vans, North Face, Timberland

Vans leads the VF pack in Q2 - VF execs on Vans, North Face, Timberland

July 18, 2014 Tiffany Montgomery
Details from the VF earnings call about how Vans, North Face and Timberland did around the globe. Plus, VF execs answer the question: will Vans overheat?
Billabong Europe appoints new executives from Quiksilver, Fox

Billabong Europe appoints new executives from Quiksilver, Fox

July 18, 2014 Tiffany Montgomery
Billabong Europe announces two key appointments in product and sales.
17th Street Surf Shop update after tornado strike

17th Street Surf Shop update after tornado strike

July 15, 2014 Tiffany Montgomery
17th Street owner Tom Brown provides an update on what happened, the damage, and the status of the Virginia Beach store now.
Reef launches new technology for footwear and sandals, new boardshort collection

Reef launches new technology for footwear and sandals, new boardshort collection

July 15, 2014 Shelby Stanger
Reef launched a new footwear technology called Swellular and also is focusing on its boardshort expansion for Spring '15 with a new collection.
Agenda award winners, plus more photos from the show

Agenda award winners, plus more photos from the show

July 14, 2014 Tiffany Montgomery
A list of winners for the first Agenda "Best in Show" awards and photos from Day 2.
Insight global headquarters now in U.S. under new ownership

Insight global headquarters now in U.S. under new ownership

July 14, 2014 Tiffany Montgomery
Insight has new owners, a new leadership team and new global headquarters in Venice, Calif.
Volcom hires former Billabong global boardshort designer Beau Campi

Volcom hires former Billabong global boardshort designer Beau Campi

July 14, 2014 Tiffany Montgomery
Beau Campi spent 14.5 years with Billabong, based in the company’s Australian headquarters.
Photos from the first day of Agenda

Photos from the first day of Agenda

July 11, 2014 Tiffany Montgomery
Agenda got off to a busy start Thursday at the Long Beach Convention Center with jam-packed aisles, an upbeat vibe and several new brands creating some buzz.
Volcom unveils new branding at party for retailers

Volcom unveils new branding at party for retailers

July 11, 2014 Tiffany Montgomery
Photos from the party Volcom held this week to introduce retailers to the new Volcom branding as it moves away from Youth Against Establishment.
Quiksilver signs licensing deal for Quiksilver hotels and resorts

Quiksilver signs licensing deal for Quiksilver hotels and resorts

July 11, 2014 Tiffany Montgomery
Quiksilver has signed a licensing deal with a development company for Quiksilver branded resort hotels.
Quiksilver signs more licensing agreements

Quiksilver signs more licensing agreements

July 10, 2014 PRESS RELEASE
Quiksilver announces it has signed licensing agreements for several more categories.
Mandy Fry and Summer Rapp on Amuse Society launch

Mandy Fry and Summer Rapp on Amuse Society launch

July 09, 2014 Tiffany Montgomery
Amuse Society, the new women’s brand from Mandy Fry and Summer Rapp in partnership with Paul Naude, launches its first collection at Agenda this week.
Active receives private equity investment to fuel growth

Active receives private equity investment to fuel growth

July 08, 2014 PRESS RELEASE
Active says it plans to add more than 30 new doors in the next few years after receiving a private equity investment.
Tavik expands into fashion forward women's apparel, launches unisex collection, updates branding

Tavik expands into fashion forward women's apparel, launches unisex collection, updates branding

July 08, 2014 Tiffany Montgomery
Tavik is unveiling several initiatives at Agenda including the launch of women’s apparel, an updated logo, a line segmentation strategy that crystallizes the brand’s positioning, and a domestically made unisex collection.
Bruce Beach, Luke Egan, Tom Ruiz detail strategy and positioning of new brand, Depactus

Bruce Beach, Luke Egan, Tom Ruiz detail strategy and positioning of new brand, Depactus

July 07, 2014 Tiffany Montgomery
An interview with the Depactus partners about the brand's mission, where it will sit in the market, marketing plans, product niche, financing status, global strategy, and more.
Electric co-founder launches new surf adventure brand Depactus

Electric co-founder launches new surf adventure brand Depactus

July 07, 2014 PRESS RELEASE
Co-founders Bruce Beach and Luke Egan are set to launch Depactus at the Agenda Trade Show in Long Beach this week.
The new Rusty North America targets a younger, more progressive customer

The new Rusty North America targets a younger, more progressive customer

July 03, 2014 Tiffany Montgomery
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S. and global leaders explain the shift, the new look for women, and if new brands like Vissla will help or hurt Rusty's quest.
Lost to relaunch women's collection for Spring '15

Lost to relaunch women's collection for Spring '15

July 02, 2014 Tiffany Montgomery
Lost International CEO Joel Cooper provides some details about the new look and structure for the women's collection.
Sport Chalet to be acquired

Sport Chalet to be acquired

July 01, 2014 Tiffany Montgomery
Industry customer Sport Chalet, with stores in the West, announces it is being bought by a sporting goods company with stores in other parts of the U.S.
Sanuk's new leadership team launches major product expansion

Sanuk's new leadership team launches major product expansion

June 30, 2014 Tiffany Montgomery
Sanuk is embarking on a major new phase of its development under parent company Deckers. President Jake Brandman and his team share details and photos of the new product strategy, the new brand tagline, domestic and international plans, more.
Nike details Action Sports, Converse revenue for Fiscal 2014

Nike details Action Sports, Converse revenue for Fiscal 2014

June 26, 2014 Tiffany Montgomery
Nike detailed Fiscal 2014 revenue for its Action Sports division, which now includes Hurley in its results, in an earnings announcement today.
Updated: GoPro makes its debut on NASDAQ

Updated: GoPro makes its debut on NASDAQ

June 26, 2014 Tiffany Montgomery
GoPro, one of the biggest success stories in action sports, debuted on the NASDAQ stock exchange today under the ticker GPRO.
Quiksilver hires new product leader for Waterman Collection

Quiksilver hires new product leader for Waterman Collection

June 24, 2014 Tiffany Montgomery
Quiksilver hires a new product leader for the collection with a varied industry background. Growing the business in Europe and other regions is a key focus.