An update on Vans initiatives that other industry companies are also striving to achieve: globalization, distribution segmentation, company retail expansion, and product extensions via sub branding. Also, reaching $2 billion and fighting off athletic.
The event has evolved from a small house party to a three-day extravaganza that includes up to 800 overnight campers, 1,000 day time party guests, musical performances all day and most of the night, free flowing drinks, and support from majors sponsors.
Quiksilver disclosed terms of former CEO Andy Mooney’s separation agreement with the company in a filing with the SEC late last week. The company also reported new base salaries for executives who have taken on more responsibility.
Quiksilver has restructured its Americas sales force in the wake of the departure of former CEO Andy Mooney last week. We have details, plus what one important retailer thinks of the recent management changes.
For two years, SES has been talking to former and current Quik employees and key retailers about Mooney’s strategies, and listened to every conference call since he became CEO. Some themes emerged over time from all those conversations and our reporting.
While in London in February, SES visited several industry stores to see how brands were presenting themselves in this busy city that is important to skate, but not a key hotspot for traditional surf brands.