I waited too long to sign up for Executive Edition
I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.
- By Andy Laats, President, Nixon
The first thing I look at
I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.
A conversation with Roark Founder Ryan Hitzel about winning SIMA’s Men’s Marketing Campaign of the Year and how storytelling through product and marketing is attracting a following. Plus, how the young brand is financing its business.
Nidecker has revamped its business model under young CEO Henry Nidecker by creating brands with athletes like Jeremy Jones. Henry tells us about the strategy, why he hates when the industry blames bad snow for weak results, and much more.
Brian Dunlap filled us in on how many accounts Matix has opened since it moved under the Westlife Distribution umbrella, new categories it is launching, and how retail marketing efforts are boosting results.