We check in with Rip Curl swim leaders and retailers about the brand's recent success and find out what is working as we head into the key summer season. Plus, some new major growth pieces for the brand.
A detailed look at how Sole Tech has turned its dormant éS brand into a top seller at many core skate shops thanks to a new strategy guided by social media, exclusivity, and a deep connection with the core community.
An update on Vans initiatives that other industry companies are also striving to achieve: globalization, distribution segmentation, company retail expansion, and product extensions via sub branding. Also, reaching $2 billion and fighting off athletic.
Quiksilver disclosed terms of former CEO Andy Mooney’s separation agreement with the company in a filing with the SEC late last week. The company also reported new base salaries for executives who have taken on more responsibility.
Since we’re in the height of spring, an important season for the industry, SES visited PacSun and Tilly’s at the Irvine Spectrum Center this week to see which brands were getting the most space at those stores.
For two years, SES has been talking to former and current Quik employees and key retailers about Mooney’s strategies, and listened to every conference call since he became CEO. Some themes emerged over time from all those conversations and our reporting.
While in London in February, SES visited several industry stores to see how brands were presenting themselves in this busy city that is important to skate, but not a key hotspot for traditional surf brands.