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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


4 Reasons B2B Companies Need to Embrace eCommerce

By Rebecca Lerner, Head of Content, NuORDER


While there is no question that eCommerce has changed the face of B2C sales, the B2B market has been somewhat slow to embrace its efficiencies. Yet as the success of companies like Amazon and Alibaba show, the advantages of responding to changing buyer preferences are clear.  

In our recent brief, "4 Reasons B2B Companies Need to Embrace eCommerce,” NuOrder details why not embracing eCommerce for your B2B business could be a serious mistake.

Reasons to make the switch to digital interfaces include that business people are consumers too, and have become accustomed to high-quality, efficient e-Commerce interfaces when shopping online.  Many are looking for that same experience at work.  

We also discuss the game-changing efficiencies and order accuracy that eCommerce provides, along with the recent platform development that makes the switch to eCommerce even easier.  

Finally, we note that competition will be coming from new sources as companies embrace faster, more versatile systems to increase their sales.

The full brief is available on our website.

Procopio's Annual Labor and Employment Seminar Event Details

By Marie Burke Kenny, Partner, Procopio, Cory, Hargreaves & Savitch LLP

Procopio is pleased to announce the return of its annual Labor and Employment Seminar featuring the following labor and employment law experts:

Marie Burke Kenny, Phillip Kossy, Bob Levy, Annie Macaleer, Hollis Peterson and Wendy Tucker.  

Please find the agenda below. Immediately following the seminar, the ever popular hosted networking reception will begin. This will give you the opportunity to ask your burning questions and take advantage of an hour of free legal advice with the experts themselves!

Space is limited, so register NOW! Take advantage of the special early-bird rate of only $75 until October 21st! Regular admission is $100.    
 
PLEASE NOTE THE EARLIER REGISTRATION TIME OF 12:30PM.
Agenda
 
12:30 - 1:00 pm: Registration/Networking
1:00 - 2:00 pm: Session I: Recent Developments in California Employment Law: What Employers Need to Know for 2014-2015 (presented by Bob Levy and Hollis Peterson)  
2:00 - 2:50 pm: Session II: Managing Medical Marijuana, Madness and Other Medical Issues in the Workplace  (presented by Wendy Tucker)
2:50 - 3:05 pm: Networking Break
3:05 - 3:55 pm: Session III: The eWorkplace: Avoiding Employer Liability in the Era of Social Media, Electronic Devices and Technological Privacy (presented by Phillip Kossy and Annie Macaleer)
3:55 - 4:45 pm: Session IV: Wage and Hour Update for California Employers (presented by Marie Burke Kenny)
4:45 - 6:00 pm: Q&A, Reception and Hosted Cocktail hour
 
This program has been submitted to the HR Certification Institute for review. MCLE credit will be offered. Self-parking will be hosted.
 
Date:  Monday, November 17, 2014
Time:  12:30 PM - 6:00 PM
Location:  Hilton La Jolla Torrey Pines
                   10905 North Torrey Pines Road
                    La Jolla, CA 92037

Event Fees:  $75: Early Bird Special!   
$100: Regular Admission (after 10.21)

The Point Opens at Turtle Bay

By Jessica Gellert, Social Media & Web Manager, Turtle Bay Resort

October has been an exciting month at Turtle Bay.  On the second we opened our new restaurant The Point Sunset & Pool Bar.  Here, you will experience one of the most dramatic sunsets in all of Hawai‘I while surfers flock to catch some waves in the day’s final rays.

The Point is home to our new signature drink, The Shaken Sunset- A beautifully layered cocktail inspired by the North Shore Sunset made with Organic Ocean Vodka, crushed pineapple, mint, lime sour, and Vita Coco coconut water.

Turtle Bay Resort has historical roots in sustainable dining. Ancient Hawaiians dedicated land here to an altar used to pay homage to fishing and agriculture, and we feel it is of utmost importance to recognize the significance of this special land and continue to use locally-sourced ingredients in our offerings.  Garnishes of mint and basil for our drinks are actually grown on our roof-top garden.

 October 10-12 The Point will become a stadium for the Stand Up World Series Finals, that will take place right off the bluff. Visitors will be able to see world champion Kai Lenny and other pro paddlers battle it out only yards away.

If you ever find yourself on the North Shore or better yet staying with us at Turtle Bay, Join us for our Sunset Ceremony as we reflect on the day’s blessings with a Hawaiian Oli (chant) and the lighting of our tiki torches. You can learn more about The Point on our website. You can also follow the point on Instagram @ThePointNorthShore.

 

Hobie and SHACC Team Up to Pay Tribute to Surfing's Innovators

By Paul Strauch, Executive Director, SHACC

Hobie Surf Shops and the Surfing Heritage and Culture Center (SHACC) today announced a collaborative project called the "Surfing Innovators Series." The first installment of the series will be an exhibit inside Hobie's Dana Point surf shop that showcases Lorrin "Whitey" Harrison and the profound impact he had on the nascent California surfing scene.
 
"Whitey Harrison was among California's first real watermen," said Paul Strauch, SHACC's Executive Director. "As a teenager in the late 1920s and early 1930s, Whitey surfed the beaches of Corona del Mar and Laguna, initially on a solid pine surfboard left behind by the legendary Duke Kahanamoku on one of his trips to the mainland. There were very few surfers in California at that time. Not only was Harrison a skilled surfer and body surfer, but he also helped popularize free-diving for abalone and lobster off Orange County's beaches."
 
According to SHACC's Curator and Creative Director, Barry Haun, Harrison also helped popularize surfing on the beaches of San Onofre. "In about 1935, the construction of jetty extensions in Corona del Mar drove Harrison to seek new places to surf," Haun said. "That search led him and a few of his buddies to San Onofre, where they quickly learned that the waves were consistently good and ideal for surfing."
 
As early as age five, Harrison began crafting his own wave-riding body boards out of wood. He would later emerge as one of the most innovative builders of redwood surfboards and paddleboards, as well as outrigger canoes to which he had been introduced during his first trip to Hawaii in the early 1930s.
 
"Harrison was of the mindset: why buy something if you can make it yourself," Haun added. "So in addition to building surfboards, paddleboards and boats, he fabricated many of his own tools, fishing gear and lobster traps."
 
The Whitey Harrison exhibit inside the Hobie Dana Point store includes some of Harrison's early shaping tools, historic photographs, his signature hand-woven palm-frond hats, and other memorabilia that undoubtedly laid the groundwork for the California surfing lifestyle. Many Hobie staff members worked with SHACC to organize and install the Harrison exhibit. The shop is located at 34174 Pacific Coast Highway.
 
"Hobie and SHACC share a long and rich history in the surfing community," said Jake Schwaner, Hobie's General Manager and part owner. "SHACC co-founder Dick Metz and Hobie Alter had been close friends from the late '50s until Hobie's passing this year. Metz helped Hobie open a series of successful surf shops in the early 1960s - in California, Hawaii and the East Coast."

Surf Industry Raises an Estimated $100,000 - Causes Overflow of Stoke

By SIMA Humanitarian Fund, Surf Industry Manufacturers Association, SIMA

StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign, came to a close at the end of September and raised an estimated $100,000 gross for 12 surf-related humanitarian organizations. Throughout the month multiple initiatives took place allowing surf industry brands, retailers, consumers and athletes to join forces in making a difference.
 
As final 2014 numbers are being totaled, the SIMA Humanitarian Fund Board of Directors estimates that 40% more was raised in 2014 versus 2013. This jump can be attributed to the increased amount of retail doors, brands and new partnerships that were involved this year.
 
A total of 76 retail doors dedicated the month of September to asking their customers to add a dollar to their purchases in order to donate to the SIMA Humanitarian Fund beneficiaries. The implementation of the initiative in the retail stores was vital in meeting the StokesMe fundraising goal. The SIMA Humanitarian Fund Board of Directors is grateful for all retailers who participated including BC Surf & Sport, BC Surf Shop, Coastal Edge, Curl by Sammy Duvall, Emerald City, Farias Surf & Sport, Hansen’s, Huntington Surf & Sport, Jack’s Surfboards, Killer Dana, Maui Nix, Noll Surfboards, Rip Curl Retail, Rusty Del Mar Surf Shop, South Coast Surf Shop, Spyder Surf, Sun Diego, Surf Diva, Surf N Sea, Surf Ride, Surfside Sports, WRV and ZJ Boarding House.
 
Another huge factor in this year’s StokesMe success was the inaugural StokesMe Bowl-A-Rama, which took place during the Hurley Pro. This industry bowling night brought brands, retailers, athletes and beneficiaries together bowling head-to-head for the title of 2014 StokesMe Bowl-A-Rama Champions. The sold-out event alone raised more than $40,000 for StokesMe beneficiaries. StokesMe Bowl-A-Rama sponsors include International Surfing Association, Rip Curl, Hurley, Quiksilver, Vans, Agenda, Arnette, Billabong, Electric, Innovative Systems, L*Space Swimwear, Pipeline to a Cure, O’Neill, Reef, Salt Life, Sanuk, Stance and Surfline.
 
“The SIMA Humanitarian Fund Board is extremely grateful to all the brands, retailers, partners and enthusiastic individuals who supported StokesMe this year.” said Ross Garrett, President of the SIMA Humantiarian Fund. “The campaign is about the stoke that follows from helping the people, be it financially or with your time, and the surf industry really stepped up this year.”
 
In addition to the major events listed above, there were a variety of homegrown activations throughout the month by partners, individuals, brands and retailers in support of StokesMe. All funds from this year’s efforts will benefit 12 surf-related humanitarian organizations selected by the SIMA Humanitarian Fund Board of Directors for their dedication to improving the quality of life, health, and/or welfare of people.

THANK YOU to all who participated & supported StokesMe!

 

2015 SIA Snow Show Attendee Registration Now Open

By Elizabeth Hurst, Communications & Public Relations Manager, SnowSports Industry America (SIA)

This is THE Trade Show. from SnowSports Industries America on Vimeo.

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has opened registration for the 2015 SIA Snow Show (Jan. 29-Feb. 1) at Denver’s Colorado Convention Center and the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 2-3). Complete registration details can be found at SIAsnowshow.com/register.

Each year, close to 20,000 snow sports retailers, reps, media and manufacturers gather to engage in business, network and feel the true essence of snow sports found only at the SIA Snow Show.

“The SIA Snow Show is the largest, most concentrated and authentic snow sports trade event where you can experience next season’s top fashion, gear innovations and industry-specific gatherings,” said Debbie DesRoches, director of trade show at SIA. “As the industry ramps up for the snow sports retail season, SIA is working hard to finalize details for all of the events and features that will make the Show an event not to be missed.”  

New for 2015, SIA will host its Industry + Intelligence day of free market intelligence, industry educational seminars and keynote inspiration on January 28 before the Show opens. Registration for this free opportunity will be available soon. For the 2015 On-Snow Demo/Ski-Ride Fest, a new registration pricing structure allows attendees to only pay for the Demo services they plan to use. The lowest cost option covers a 2-day lift ticket and the Monday happy hour for just $15. Click here for details on all On-Snow Demo registration pricing options.

“Now that registration for the SIA Snow Show is open, the excitement of the season ahead feels real,” said Bob Gundram, SIA board chairman and president of C3. “Since the last Show, the SIA board of directors has taken a lot of time to consider how to make the trade show even better for the industry and we’re very pleased with how the 2015 planning has come together.”

Pre-registered attendee badge pick-up will be streamlined this year - no barcodes needed- simply type in first, last name at registration kiosks and badges will be ready to print. On-site registration will open on Monday, January 26 with dedicated badge holder pick up areas at the Colorado Convention Center plus a new satellite registration booth at the Hyatt Regency Jan. 27-29.

“There is no way to recreate those first steps into the Colorado Convention Center on the opening morning of the Show,” said Todd Atkinson, Buchika’s Ski & Bike, Salem, NH. “The vibe is tremendous as the anticipation and excitement builds throughout the day.”

Early Bird Rates for lodging at the On-Snow Demo at Copper Mountain expire today, October 1. Reservations for SIA hotel blocks in Denver and at Copper Mountain can be made online at SIAsnowshow.com/hotels.

For more information on events, hotels/travel and brands exhibiting at the 2015 SIA Snow Show, go to: SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

Register Now: Green is the Color of Money, October 23rd

By Mitchell Cohen, Managing Director, CIT Trade Finance

Registration is now open! Click here to register.

Update on Pacifc Ports Labor Negotiations

By Natalie Steele, Owner, Steele Logistics

Contract negotiations between the Pacific Maritime Association and the International Longshore and Warehouse Union have had industry watchers nervous about a potential strike by the approximately 20,000 dockworkers involved.  Now, it looks as if the negotiations, which have been ongoing since May, might conclude without a labor disruption.

According to a recent article by Bloomberg, "The longshoremen and the association representing shippers at 27 West Coast ports have been discussing how to retrain and preserve jobs for dockworkers as automation reduces the number of dock positions, as well as salaries and work rules.  A strike or lockout could cost the U.S.economy $2 billion a day, according to the National Retail Federation and National Association of Manufacturers.”

Signs that the negotiations are proceeding smoothly is welcome news to those who use Pacific ports.

To read the full article, click here.

Moss Adams Webcast: Retail Industry Outlook, October 8th

By Frank Kaufman, National Retail Practice Leader, Moss Adams

You're Invited to a Moss Adams Webcast

Wednesday, October 8, 2014
10:00-11:00 a.m. Pacific Time
Free Webcast | 1 CPE Credit
                    
What trends and challenges have been shaping the retail industry in 2014?  Join us as our professionals speak on the state of the retail industry and the top issues impacting growth for retailers. Topics we'll cover include:

   •   The Evolution of Retail: both In-Store and Online
   •   Omnichannel
   •   Mobile
   •   Global Trends
   •   Predictions
                    
Presenters:

Frank Kaufman, CPA
National Retail Practice Leader

Darin Goehner, CPA
Partner

Register here
 

Outsourcing vs. Hiring

By Dan Sauerwald, Owner, QCS Graphics

As you keep a close eye on the bottom line, one of the things you may be considering is outsourcing labor for some of your needs. In this article, I’m going to try to tackle some of the pros and cons of outsourcing vs. hiring in-house.

Of course there are certain functions, such as marketing or customer service, that are best handled in-house. There are other things however, such as art development or color separations, that are actually very well-suited to outsourcing. One of the reasons for this is that your art or color sep needs may not be consistent - the apparel industry is one where art department workload can fluctuate wildly with seasons and trade shows.

A good artist or separator can be very expensive as a full-time employee, and while the job-by-job charges of a freelancer may seem high, when you consider that you’re not paying out when the department is slow, and take into account taxes and other employee-related expenses, you can often save thousands of dollars over the course of a year by utilizing such services on an as-needed basis. Also consider that in many cases you may be able to directly bill your customer for these services, offsetting any real costs to you.

One more thing to consider is that, to a freelancer, customers who can provide consistent work or higher volume can be very desirable. If you are able to offer a good, consistent work flow to your contractor, ask for a volume price break. Many times, you can obtain a discounted price that makes outsourcing even more appealing.