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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


Update on Pacifc Ports Labor Negotiations

By Natalie Steele, Owner, Steele Logistics

Contract negotiations between the Pacific Maritime Association and the International Longshore and Warehouse Union have had industry watchers nervous about a potential strike by the approximately 20,000 dockworkers involved.  Now, it looks as if the negotiations, which have been ongoing since May, might conclude without a labor disruption.

According to a recent article by Bloomberg, "The longshoremen and the association representing shippers at 27 West Coast ports have been discussing how to retrain and preserve jobs for dockworkers as automation reduces the number of dock positions, as well as salaries and work rules.  A strike or lockout could cost the U.S.economy $2 billion a day, according to the National Retail Federation and National Association of Manufacturers.”

Signs that the negotiations are proceeding smoothly is welcome news to those who use Pacific ports.

To read the full article, click here.

Moss Adams Webcast: Retail Industry Outlook, October 8th

By Frank Kaufman, National Retail Practice Leader, Moss Adams

You're Invited to a Moss Adams Webcast

Wednesday, October 8, 2014
10:00-11:00 a.m. Pacific Time
Free Webcast | 1 CPE Credit
                    
What trends and challenges have been shaping the retail industry in 2014?  Join us as our professionals speak on the state of the retail industry and the top issues impacting growth for retailers. Topics we'll cover include:

   •   The Evolution of Retail: both In-Store and Online
   •   Omnichannel
   •   Mobile
   •   Global Trends
   •   Predictions
                    
Presenters:

Frank Kaufman, CPA
National Retail Practice Leader

Darin Goehner, CPA
Partner

Register here
 

Orange County Office of the Future Seminar on Tuesday, September 30th

By Jennifer Stroffe, Associate, Friedman Stroffe & Gerard, P.C.

Interesting in learning how to attract top talent?  Attend an “Orange County Office of the Future” seminar on Tuesday, September 30, 8:00-11:00 a.m. at The gen2 Building in Irvine.
 
Over 200 people are expected to attend this event, which features leading national and local figures in real estate for a real-time look at one of real estate’s hottest topics. Speakers will include Friedman Stroffe & Gerard’s Jennifer Stroffe and top real estate professionals from Prudential Real Estate Investors, PIMCO, Hulu, IA Interior Architects, Tangram Interiors, Bixby Land Company and more.

All over Orange County, many tenants are redefining the term office. What are developers/owners providing to entice tenants to their portfolios? What creative tenants most signify this evolution? How is new technology impacting the leasing sector?  What do employers need to know in designing their offices in order to attract top talent?
 
If you would like to attend, click here for more information (as a special offer to Friedman Stroffe & Gerard’s friends and clients, enter discount code “FriedmanOC” at checkout to receive a 20% discount).

Outsourcing vs. Hiring

By Dan Sauerwald, Owner, QCS Graphics

As you keep a close eye on the bottom line, one of the things you may be considering is outsourcing labor for some of your needs. In this article, I’m going to try to tackle some of the pros and cons of outsourcing vs. hiring in-house.

Of course there are certain functions, such as marketing or customer service, that are best handled in-house. There are other things however, such as art development or color separations, that are actually very well-suited to outsourcing. One of the reasons for this is that your art or color sep needs may not be consistent - the apparel industry is one where art department workload can fluctuate wildly with seasons and trade shows.

A good artist or separator can be very expensive as a full-time employee, and while the job-by-job charges of a freelancer may seem high, when you consider that you’re not paying out when the department is slow, and take into account taxes and other employee-related expenses, you can often save thousands of dollars over the course of a year by utilizing such services on an as-needed basis. Also consider that in many cases you may be able to directly bill your customer for these services, offsetting any real costs to you.

One more thing to consider is that, to a freelancer, customers who can provide consistent work or higher volume can be very desirable. If you are able to offer a good, consistent work flow to your contractor, ask for a volume price break. Many times, you can obtain a discounted price that makes outsourcing even more appealing.

Save the Date for Procopio's Annual Labor and Employment Seminar November 17th

By Marie Burke Kenny, Partner, Procopio, Cory, Hargreaves & Savitch LLP

SAVE THE DATE!

Procopio's Annual Labor and Employment Seminar
 
It's that time of the year again! We are excited to announce the return of our annual Labor and Employment Seminar. Please join us at the beautiful Hilton La Jolla Torrey Pines for informative sessions on hot employment law topics, including California Employment Law updates, medical issues in the workplace, wage and hour, and more!
 
Stay tuned for an invite with registration details and a full agenda. We hope to see you all there!
 
Date:
Monday, November 17, 2014
Time:
1:00 - 1:30 PM | Registration and Networking
1:30 - 4:45 PM | Sessions
4:45 - 6:00 PM | Reception and Hosted Cocktail Hour

Location:
Hilton La Jolla Torrey Pines
10950 North Torrey Pines Road
La Jolla, CA 92037

If you have any questions, please contact Brittany Lewis.

John Severson Book Signing and Art Exhibit at SHAAC Thursday, September 25, 6-9pm

By Paul Strauch, Executive Director, SHACC

Artist, photographer, filmmaker and creator of SURFER magazine, John Severson, will be signing copies of his new book, entitled Surf, at Surfing Heritage and Culture Center (SHACC) on Thursday, September 25, from 6-9pm. The evening will showcase Severson's personal odyssey through painting, photography, film and publishing.
 
Surf recalls the birth of surf culture and serves as a testament to our devotion to the ocean. The book is 212 pages long and features over 300 illustrations, plus a foreword by Gerry Lopez, and an afterword by Drew Kampion, author and former editor of Surfer and Surfing magazines.
 
SHACC will be displaying some of Severson's artwork, including paintings, photo blow-ups and surf posters, which will be available for purchase. No host Primo Beer and Longboard Vineyards Wine will be available along with appetizers from Wahoo's, plus raffle tickets for a chance to win a custom handplane, courtesy of Enjoy Handplanes. Admission is free for SHACC Members and $5 for non-members.
 

New Law Requires Employers to Provide Paid Sick Leave for California Employees

By Susan Arduengo, Associate, Friedman Stroffe & Gerard, P.C.

Action Sports employers need to be aware of the Healthy Workplaces, Healthy Families Act of 2014 (the “Act”), signed into law by Governor Jerry Brown on September 10, 2014, which entitles employees working in California to a minimum of 3 paid sick days per year.  Current state law does not require paid sick leave for employees, although many employers have traditionally provided this benefit to full-time employees.

California joins Connecticut, the only other state with mandatory paid sick leave, however, San Francisco has had a paid sick leave ordinance in effect since 2007 with San Diego enacting a similar ordinance as recently as May of this year.

The Act applies to full-time, part-time, and temporary employees who work in California for 30 or more days within a year.  Paid sick leave is earned at a rate of 1 hour for every 30 hours worked and is compensated at the employee’s regular wage rate.  An employee may use their accrued paid sick leave beginning 90 days after employment.  An employee’s paid sick leave may be used for the employee’s own health condition, preventative care, or that of a family member which includes a child, spouse, parent, registered domestic partner, grandparent, grandchild, and sibling.  If the need for paid sick leave is foreseeable, the employee must provide reasonable advance notice to their employer.

Employers can place reasonable limits on the use of paid sick leave.  For example, an employer can limit an employee’s use of paid sick leave to 24 hours or 3 days each year, the total accrued paid sick leave can be capped at 48 hours or 6 days, and an employer may set a reasonable minimum increment that paid sick leave must be taken, not to exceed 2 hours.  For those employers who already provide a paid sick leave policy, additional sick leave need not be provided as long as the employer’s current policy allows for equivalent paid sick leave as under the Act.

As of July 1, 2015, when the Act goes into effect, Action Sports employers must comply with new notice, posting, and recordkeeping requirements.  For instance, employers must provide employees with written notice that sets forth the amount of paid sick leave available, a poster which incorporates specific provisions under the Act must be displayed in the workplace, and employers must maintain records of accrued and used paid sick leave for each employee for at least 3 years.

Employers who withhold paid sick leave or violate the Act’s requirements may be subject to administrative fines and/or civil penalties.  Further, Action Sports employers must be cognizant of the possibility of wrongful termination claims based on unlawful retaliation for denial of an employee’s right to take paid sick leave or for discrimination against an employee who asserts his or her rights under the Act.  

If you have any questions regarding how California’s new paid sick leave law may affect your company, you should contact competent employment counsel.

Susan Arduengo is an Associate at Friedman Stroffe & Gerard, P.C.  She specializes in representing action sports manufac­turers and retailers in all aspects of employment law, including counseling/advice, compliance, litigation prevention, single plaintiff litigation, and class actions. Contact her at sarduengo@fsglawyers.com or 949.265.1133.

SIA Releases 2014 Snow Sports Market Intelligence Report

By Elizabeth Hurst, Communications & Public Relations Manager, SnowSports Industry America (SIA)

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the 2014 Snow Sports Market Intelligence Report today, covering the ups and downs of the 2013/2014 season. The report offers detailed data and statistics on equipment, apparel and accessories sales along with participation information from all six snow sports disciplines including alpine ski, snowboard, cross country ski, freeski, snowshoe and telemark.

“Few industries offer a source of detailed and comprehensive market data that is included within SIA Snow Sports Market Intelligence Report,” said Kelly Davis, SIA’s director of research. “SIA members across all categories gain very specific insights from this research that help them strategically move their businesses forward.”   

In the 37th annual update, the 2014 Snow Sports Market Intelligence Report explores the record-breaking $3.6B season that was filled with extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains.

Sample Report Highlights:

  • 2013/2014 was a $3.6B season, up 7 percent in dollar sales and up 4 percent in unit sales, despite the drought in California.
  • Sales of action cameras were up 10 percent in units sold to 121,000 cameras and up 20 percent in dollars sold to $41 million.
  • More girls bought snowboard equipment this year; junior girls snowboarding equipment sales grew 37 percent in units sold and 36 percent in dollars sold.
  • Alpine insulated tops sales were up 13 percent in dollars sold to $529 million and up 8 percent in units to more than 3 million units sold.
  • Sales of women’s specific cross country equipment increased 32 percent in units sold and 28 percent in dollars sold to over $6 million.
  • Apparel accessories including gloves, baselayer, headwear, neck gaiters, etc. increased 7 percent in units sold and 11 percent in dollars sold to $664 million.
  • “SIA data opened up some eyes at our company in regards to what sells, where it sells and for how much. One of the benefits of this report is seeing the big picture to help make the numbers relevant; it’s not just sales information that makes up the data, it’s inventories, snow cover, the economy, etc.,” said Kyre Malkemes, snowboard category manager at Mervin Manufacturing.


The 2014 report provides an easy-to-follow analysis also features stand-alone chapters for alpine, snowboard, cross country, telemark, backcountry-randonee/AT, snowshoe, equipment/apparel accessories and apparel categories. There is also an in-depth executive market summary provided with the Report that digs deeper into the 2013/2014 season.

“SIA and Leisure Trends Group stay on top of what is going on and make sure we have access to data that supports and addresses current issues so that as an industry we can make intelligent and informed decisions for our businesses,” said Tim Petrick, president of global sales and marketing, K2 Sports.

The 2014 SIA Snow Sports Market Intelligence Report is available at no cost to SIA Members and for $425 to non-members. Full reports on the women's and juniors-specific snow sports market will also be available this fall. Stay tuned.

To receive a copy of this year’s report or for more information about snow sports retail sales information and other SIA Research products including the Snow Sports Participation Study, Revisiting Growing the Snow Sports Industry and more, contact Kelly Davis, SIA's director of research, at KDavis@snowsports.org or by phone at 703-506-4224. Get the latest updates on from SIA research at Snowsports.org/research and by following #SIAdata on Facebook and Twitter.

Is the Apple Watch Just a Novelty?

By Randy Taylor, Founder and CEO, Taylor Digital
It was the “one more thing” at this year’s Apple event, and Tim Cook began the start of his legacy.  The Apple Watch: It tells time, it’s a mini sketch pad, it looks beautiful, it can track your pulse, and it starts at a mere $349.00 for the base model.
 
Time will tell (excuse the pun) if the Apple Watch is the beginning of a new era for Apple and a landmark for innovation and creativity.
 
In our recent blog post, we've compiled a list of the Apple Watch features.  We’ve designated them “functional” or “novelty.”  We review the text and email capability, photo library, personal communicator, GPS feature, phone, and Apple Pay.

 

We'd love to know what you think?  Are the features of the Apple Watch functional enough for you or is it another wearable tech accessory? Come say hi on Facebook, or give me a call at 949-391-3333 extension 701.

Green is the Color of Money: Strategies and Innovation in Financing Fashion, Oct. 23rd

By Mitchell Cohen, Managing Director, CIT Trade Finance