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Industry Insight
News and Advice from our Sponsors


Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.


To find older articles from our sponsors, please use the search bar below, and type the company name, author name or any appropriate keyword.

 


SIA Releases 2014 Snow Sports Market Intelligence Report

By Elizabeth Hurst, Communications & Public Relations Manager, SnowSports Industry America (SIA)

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the 2014 Snow Sports Market Intelligence Report today, covering the ups and downs of the 2013/2014 season. The report offers detailed data and statistics on equipment, apparel and accessories sales along with participation information from all six snow sports disciplines including alpine ski, snowboard, cross country ski, freeski, snowshoe and telemark.

“Few industries offer a source of detailed and comprehensive market data that is included within SIA Snow Sports Market Intelligence Report,” said Kelly Davis, SIA’s director of research. “SIA members across all categories gain very specific insights from this research that help them strategically move their businesses forward.”   

In the 37th annual update, the 2014 Snow Sports Market Intelligence Report explores the record-breaking $3.6B season that was filled with extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains.

Sample Report Highlights:

  • 2013/2014 was a $3.6B season, up 7 percent in dollar sales and up 4 percent in unit sales, despite the drought in California.
  • Sales of action cameras were up 10 percent in units sold to 121,000 cameras and up 20 percent in dollars sold to $41 million.
  • More girls bought snowboard equipment this year; junior girls snowboarding equipment sales grew 37 percent in units sold and 36 percent in dollars sold.
  • Alpine insulated tops sales were up 13 percent in dollars sold to $529 million and up 8 percent in units to more than 3 million units sold.
  • Sales of women’s specific cross country equipment increased 32 percent in units sold and 28 percent in dollars sold to over $6 million.
  • Apparel accessories including gloves, baselayer, headwear, neck gaiters, etc. increased 7 percent in units sold and 11 percent in dollars sold to $664 million.
  • “SIA data opened up some eyes at our company in regards to what sells, where it sells and for how much. One of the benefits of this report is seeing the big picture to help make the numbers relevant; it’s not just sales information that makes up the data, it’s inventories, snow cover, the economy, etc.,” said Kyre Malkemes, snowboard category manager at Mervin Manufacturing.


The 2014 report provides an easy-to-follow analysis also features stand-alone chapters for alpine, snowboard, cross country, telemark, backcountry-randonee/AT, snowshoe, equipment/apparel accessories and apparel categories. There is also an in-depth executive market summary provided with the Report that digs deeper into the 2013/2014 season.

“SIA and Leisure Trends Group stay on top of what is going on and make sure we have access to data that supports and addresses current issues so that as an industry we can make intelligent and informed decisions for our businesses,” said Tim Petrick, president of global sales and marketing, K2 Sports.

The 2014 SIA Snow Sports Market Intelligence Report is available at no cost to SIA Members and for $425 to non-members. Full reports on the women's and juniors-specific snow sports market will also be available this fall. Stay tuned.

To receive a copy of this year’s report or for more information about snow sports retail sales information and other SIA Research products including the Snow Sports Participation Study, Revisiting Growing the Snow Sports Industry and more, contact Kelly Davis, SIA's director of research, at KDavis@snowsports.org or by phone at 703-506-4224. Get the latest updates on from SIA research at Snowsports.org/research and by following #SIAdata on Facebook and Twitter.

Is the Apple Watch Just a Novelty?

By Randy Taylor, Founder and CEO, Taylor Digital
It was the “one more thing” at this year’s Apple event, and Tim Cook began the start of his legacy.  The Apple Watch: It tells time, it’s a mini sketch pad, it looks beautiful, it can track your pulse, and it starts at a mere $349.00 for the base model.
 
Time will tell (excuse the pun) if the Apple Watch is the beginning of a new era for Apple and a landmark for innovation and creativity.
 
In our recent blog post, we've compiled a list of the Apple Watch features.  We’ve designated them “functional” or “novelty.”  We review the text and email capability, photo library, personal communicator, GPS feature, phone, and Apple Pay.

 

We'd love to know what you think?  Are the features of the Apple Watch functional enough for you or is it another wearable tech accessory? Come say hi on Facebook, or give me a call at 949-391-3333 extension 701.

Green is the Color of Money: Strategies and Innovation in Financing Fashion, Oct. 23rd

By Mitchell Cohen, Managing Director, CIT Trade Finance

Book Your Trip to the 2014 Vans Triple Crown of Surfing!

By Jessica Gellert, Social Media & Web Manager, Turtle Bay Resort

When it comes to waves, Oahu's fabled North Shore has long been the epicenter of world-class surfing and the original home of big wave riding. The "7 Mile Miracle" is home to the most famous surf spots on the planet - the Banzai Pipeline, Waimea Bay, Sunset Beach and Haleiwa - and the most prestigious series in professional surfing: The Vans Triple Crown.

Each winter, Turtle Bay Resort becomes home-away-from-home for professional surfers and their families as they settle in for a full winter of competition. As the last stop on the ASP World Tour, everything is riding on the North Shore’s waves: $1,000,000 in prize money, prestigious event and Triple Crown titles, and the ASP World Champion's crown.

Come and be part of history at surfing's ultimate experience with one of our special package offers. VIP access is only the beginning...
 
VANS TRIPLE CROWN OF SURFING DATES 2014:
 
•      Reef Hawaiian Pro, Haleiwa - November 12-23
•      Vans World Cup of Surfing, Sunset Beach - November 24-December 6
•      Billabong Pipe Masters, Pipeline - December 8-20
 
As a partner of the Vans Triple Crown, Turtle Bay offers unbeatable room rates and special packages.
 
BETTER BOOK IT NOW!
 

ROTH Serves as an Advisor to Castanea Partners on their Investment in 4moms

By Paul Zaffaroni, Managing Director, ROTH Capital Partners

Castanea Partners announced that it has invested in 4moms, a company that develops and markets branded juvenile products that incorporate robotics in their designs.
 
Founded in 2006 and headquartered in Pittsburgh, Pennsylvania, 4moms designs and develops better-for-baby and easier-for-parents products through the use of advanced robotics. 4moms is seen as an innovation leader in key baby products categories. The company’s products are sold in more than 2,000 retail locations in the United States, with distribution in 52 countries.
 
In 2012, 4moms received an investment from Bain Capital Ventures. In the current transaction, Castanea and Bain Capital Ventures partnered to capitalize the company with plans to further build the unique 4moms brand by supporting new product innovation, and expanding domestic and international distribution growth. (Source: Press Release | September 10, 2014)
 
Terms of the transaction were not disclosed.
 
ROTH Capital Partners served as an advisor to Castanea Partners on the transaction. For more information on ROTH, please visit www.roth.com

StokesMe September: Updates & Upcoming Events

By SIMA Humanitarian Fund, Surf Industry Manufacturers Association, SIMA


StokesMe September is well underway! On the 1st, 23 different retailers launched the StokesMe add-a-buck program in 76 separate stores across the nation - that's a record high for StokesMe! Each participating retailer is asking their customers to add a dollar to their purchase to donate to StokesMe. Rad, right? Below are the retailers participating in this initiative:

BC Surf & Sport
BC Surf Shop
Coastal Edge
Curl by Sammy Duvall
Emerald City
Hansen's
Huntington Surf & Sport
Jack's Surfboards
Killer Dana
Maui Nix
Noll Surfboards
Rip Curl Retail
Rusty Del Mar
Sun Diego
Surf N Sea
South Coast Surf Shop
Surf Diva
SurfRide
Surf Side Surf Shop
WRV
ZJ Boarding House


StokesMe Upcoming Events

Tuesday, September 16 | 7:00-11:00PM | Costa Mesa 55 Tavern + Bowl

On Tuesday, surf industry brands, retailers, athletes and StokesMe beneficiaries will go head-to-head in the inaugural StokesMe Bowl-A-Rama. The sold-out bowling competition is a prime way that brands can get involved with StokesMe and help support the 12 surf-related humanitarian organizations benefitting from StokesMe. With Pottz emceeing and surfers like Steph Gilmore, Malia Manuel, and Freddy Patacchia coming out to bowl, it's definitely going to be a memorable night!
 
Unable to attend but still want to show your support? Click here!

Private Label vs. Branded Manufacturing Discussion on September 16th - A Few Seats Left

By Kevin Sullivan, Executive Vice President, Wells Fargo

 
Private Label vs. Branded Manufacturing...How Does Your Business Grow?

There are a few seats left for next Tuesday's Executive discussion.  Please join us!

A fashion industry meeting of industry executives hosted by:



The California Fashion Association presents a relevant program for today’s economic uncertainty.  
A diverse panel of experts will weigh in with their ‘crystal balls’ for Retailing, Transportation, International Trade, and all things related to the future of the Apparel & Textile industry of California.
 

Tuesday, September 16th, 2014?
8:00 am  -  Breakfast
8:30 am  -  Agenda

City Club
555 S. Flower Street, 51st Floor
Los Angeles, CA 90071

PANEL:
Mitchell Quaranta, Co-CEO & President, Swat Fame, Inc.
Daniel Abramovitch, Vice President, Topson Downs
Daniel Neukomm, Partner, La Jolla Group?
Frank Kaufman, Partner, Moss Adams LLP

MODERATOR:
Kevin Sullivan, Executive Vice President, Wells Fargo Trade Capital
 
RSVP to: amy@calfashion.org
Parking will be validated / Jackets please
 

Bolster Your Bottom Line with R&D Tax Credits

By Peter Henderson, Manager, Moss Adams Capital

Money for Manufacturers
Manufacturers of everything from apparel to aerospace equipment are often performing activities that qualify them for five- and six-figure refunds using R&D tax credits. But many aren’t yet claiming them, leaving large sums of money on the table.

Here’s how to determine whether your company qualifies and claim the credits you’re entitled to.

Read more here.

A Moving Art Retreat with Louis Schwartzberg , November 13-16

By Jessica Gellert, Social Media & Web Manager, Turtle Bay Resort

Turtle Bay’s Wonder and Wellness Workshop Series kicks off with celebrated filmmaker, cinematographer and director, Louie Schwartzberg. Designed for visual artists, photographers and nature lovers, guests will discover secrets to time-lapse and macro-cinematography techniques,  enjoy small group photography excursions and engage with a visionary artist during a private, VIP screening and lecture. Space is limited in this intimate and interactive weekend workshop.

About Louie Schwartzberg

A visual artist, who breaks barriers, connects with audiences and tells stories that reveal the mysteries and wisdom of nature, Louie Schwartzberg brings stunning nature, aerial and slice-of-life imagery to audiences including TED, Oprah’s Super Soul Sunday and 3D IMAX theaters worldwide. Recent theatrical releases include “Mysteries of the Unseen World” with National Geographic, narrated by Forrest Whitaker and Disneynature’s “Wings of Life”, narrated by Meryl Streep. “Nature. Beauty. Gratitude” and “The Hidden Beauty of Pollination” are two of the top-viewed TEDx Talks of all time. Schwartzberg’s most recent film, narrated by Morgan Freeman, will open the United Nations’ Global Climate Change Summit on September 23rd, 2014.

The three-night exclusive package includes an intimate immersion into Schwartzberg’s work with special events led by the artist, including: 

•                3 night accommodation in newly renovated epic accommodations at Turtle Bay Resort, including resort fee

•                Private Welcome reception

•                3 buffet breakfasts in the Kula Grille

•                A picnic lunch at Kawela Bay with Louie

•                $75 activity credit to explore on SUP boards, guided kayak tour. snorkel and more

•                A VIP reception with Louie

•                VIP admission and seating at the presentation of “Saving our Planet: Nature’s Mysteries Revealed Through the Lens.”

•                Private evening “Talk Story” event with Louie

•                Dinner with Louie at Pa’akai restaurant

•                A morning visual guided meditation with Louie and closing blessing with Hoku

•                A 60 Minute Massage at Nalu Kinetic Spa (gratuity included)

•                2 fitness class passes

•                $100 resort credit to use at restaurants, spa, or shops.

You can enter to win a free stay at Turtle Bay and tickets to the retreat on our website by clicking here.

Don’t miss out on this amazing opportunity to learn from Louie and get to know him!

SIA and Snow Sports Sales Rep Associations Meet in Denver

By Elizabeth Hurst, Communications & Public Relations Manager, SnowSports Industry America (SIA)

The presidents of the Eastern Winter Sports Reps Association (EWSRA), Midwestern Representatives Association (MRA), Midwest Winter Sports Reps Association (MWSRA), New England Winter Sports Representatives, Inc. (NEWSR), Western Winter Sports Rep Association (WWSRA), SnowSports Industries America (SIA) and their staff met in Denver in August to discuss challenges and opportunities facing the snow sports industry.

“It is very important for the regional rep associations and SIA to work together to develop a better understanding of what is happening in the industry regionally and nationally. The reps have a very different perspective as they are on the ground and in retail stores on a regular basis,” said David Ingemie, president of SIA.

Those in attendance at the meeting included:

Maureen Bliss, NEWSR

Bruce Marsh, MWSRA President

Debbie DesRoches, SIA

Will Masson, NEWSR President

Cami Garrison, WWSRA

Kerry O'Flaherty, EWSRA President

Holly Grignon, MWSRA

Bob Orbacz, SIA

Bob Gundram, SIA Board Chairman and C3 President

Bonnie Rathbun, MRA

David Ingemie, SIA President

Tim Simonson, MRA President

Linda Irvin, EWSRA

Morgan Turner, WWSRA President

“The opportunity to talk with the other rep associations and get a sense of where they’re at with their show schedules gave us all a common denominator in terms of what our plans are for the future,” said Will Masson, president of NEWSR and New England sales representative for Rossignol. “The meeting with SIA was very insightful to help with future plans and to help the rep associations and SIA work together as a team to offer the specialty retailer greater opportunities to see products both nationally and regionally.”

Together the groups reviewed the state of the industry from national and regional perspectives, considering membership in each organization and the retail climate in each region. Those present also discussed the current issues in the buy-sell cycle, and industry-wide programs that increase the number of snow sports participants and participation.

SIA’s resources for snow sports sales reps are available at Snowsports.org/reps.