Skip to content Skip to navigation

SUP Industry group holds first summit meeting

  • SUP Industry group holds first

Press release:

Dana Point, CA – SUPIA SUMMIT 2013

On September 24 and 25, Stand Up Paddle Industry Association members gathered at Aliso Creek Golf Course for our first SUP-IA SUMMIT.

Fifty people from SUP businesses around the United States and from as far as Germany, France and Australia joined in two days of networking, discussion and debate about the Stand Up Paddle Industry. Guest speakers, panel lead discussions and quite few drifting conversations saw us touch base on a range of topics from the growth and development of SUP, youth involvement, water access, government regulation, safety, and the Olympics.

From the Introduction session, the unifying nature of Stand Up Paddle resonated, many participants shared the motivation for the development of their SUP business: Most companies driven by the inclusive nature, health benefits and the feeling of paddling for the first time. Overwhelmingly their attendance at the event was based on their desire to see the sport flourish.


Summits do not happen without planning and a lot of help. We were lucky enough to have some fabulous speakers and panel Members: Anthony Vela, Chase Kosterlitz and Chris Parker lead our Events and Racing panel and Brody Welte, Julie Roach, Byron Kurt, Chris Stec and Tania Nesbitt all contributed to our Certification & Safety Panel.  Don Meek from Engine focused on available technologies which can dramatically assist businesses of all sizes and provided a glimpse of future technologies that could rock our world.  Both Matt Collins of Tax & Financial Group as well as Gary Sirota & Seyamack Kouretchian from Coast Law Group shared business insights in break out sessions in Financial Planning & Ecommerce respectively.

Anthony Scaturro, CEO of Flow Sports, provided great insight into the rise and decline of Windsurfing and Snowboarding, pointing out the power of an industry association to set the ‘tone’ of sport and generated a fantastic discussion about the brand image of “Stand Up Paddling”. Mark Capper from Kompas Strategies shared with us about next steps in market research.

Beautiful lunches served on the patio, an open industry party, generously sponsored by Kona Brewing and a members only dinner provided a great chance for manufacturers, retailers, event planners, media, instructors and athletes to meet and socialize.

The outcomes from the Summit saw universal agreement that the growth of the sport, the support of youth and grass roots events, access to water and the ability of the Industry Association to be a proactive driver of the sport were all vital to the ongoing success and sustainability of the sport.

As a result a number of committees were formed covering SUPIA Growth and Funding, SUPIA Youth Initiative (Initial Focus: Grant) and SUP Resources (Initial Focus: Access), SUP Best Practices (Initial Focus: Safety Guidelines) A number of members have already volunteered their time to these committees.

Thanks you to all of you able to attend: Michael Aguirre /Standup Paddle West, Peter Byrne/SPZ Sports, Kelly Byrne /Time to Play Fitness, Tyler Callaway /FCS SUP, Mark Capper /Kompas Strategies, Paul Cherry /VestPac, Michelle Clarke /Full Moon Paddleboard, Bill Cochrane /Nalu SUP & Surf, Matt Collins /Tax & Financial Group, Matt  Friedman /SUP Think Tank, Ryan Guay /Boardworks, Deb & Matt Johnston /Suplove, Tom Jones /SPZ Sports, Braly Joy /SIC Maui, Rick Karr /Rogue SUP, Seyamack Kouretchian /Coast Law Group, Mark Kelly /Global Surf Industries, Brad Kingsley /SIC Maui, Chase Kosterlitz, Byron Kurt /WPA, Eric & Suzanne Lair /SUP Oklahoma, Joe & Jordan Lapekas /Lake Powell Paddleboard, David Lester, Andrew Mencinsky /Paddle Events Management, Mike Muir /Riviera, Tania Nesbitt /ASI, Andre Niemeyer /SupConnect, Christopher Parker /SUPRacer, Darren Petterson /Knee Deep Living, Brad Rambo /Riviera, Eveline & Christian Relling /SUP Shop, Julie Roach /H2yO, Anthony Scaturro /SIC Maui, Gary Sirota /Coast Law Group, Chris Stec /ACA, Sean Sweet /Sweet Waterwear, Kristin Thomas /SUPIA, Josh & Lori Vajda /Precision Paddleboards, Dan Van Dyke /Seventy Percent Plus, Anthony Vela /Performance Paddling, Brody Welte /Paddlefit, Diane Wenzel /Westwind Sailing

If you have a stand up paddle business, please join SUPIA and leverage the power in the numbers to further advance your company’s success in this great sport of ours.

More information is being released regularly. Please sign up for a newsletter on our website and find us on Facebook and Twitter.

About SUP Industry Association

SUPIA is the Trade Organization of all Stand Up Paddle businesses: Manufacturers, Retailers, Service Providers, Media, Sales Reps, Distributors, Suppliers, etc. SUP Industry Association will strive to move Stand Up Paddling forward in a positive direction, while improving each members individual business. In their first 10 months since formation, they already count membership at almost 150 businesses representing 7 countries and 31 states. For more information, please visit

More news

Last updated: : 10/06/2015 - 15:16

Bob will be taking on a new role at Hurley, according to Nike

Last updated: : 10/06/2015 - 07:29

CEO Kevin Flanagan answered some questions for us about the new development and about a new collaboration with

Last updated: : 10/05/2015 - 08:05

The company aims to reduce its debt from $300 million to $135 million under a new plan that must be approved by the court

Last updated: : 10/05/2015 - 08:41

Breuer secures the top women's design and merchandising position at the company.

Last updated: : 10/05/2015 - 08:43

A USC law profession explains how Quiksilver can exclude its international subsidiaries from the bankruptcy process, a question that is a hot topic in the industry.

Last updated: : 10/02/2015 - 08:30

We talk to ISA President Fernando Aguerre and ISF President Gary Ream about the latest development.

Last updated: : 10/02/2015 - 08:31

We talk with CEO Danny Gillis to learn what's new with the brand's apparel and fin lines.

Last updated: : 10/01/2015 - 09:38

Attorneys for the former CMO detail why the severance payments should continue and how much he is owed.

Last updated: : 10/01/2015 - 07:59

SES talked with Gary Schoenfeld about those issues and more.

Last updated: : 09/30/2015 - 07:51

Details about the brand's new partner and why Lost returned to a licensing model.