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PLUS Compound Technologies and ROXY partner to launch 100% recyclable flip flop

By Press Releases
September 16, 2013 3:05 PM

Press release:

NEWPORT BEACH, CA (September 10th, 2013) – PLUS Compound Technologies (“PLUS”), inventor of PLUSfoam®, a 100% recyclable material built for performance and comfort, today announced a partnership with Roxy (http://www.roxy.com/) to release new zero-waste, 100% recyclable flip flop that will be sold in retail locations around the world beginning in Spring 2014.

The women’s flip flop features a cool and sporty design perfect for beach days and trips to the pool. A printed foot bed pairs well with a color-contrasting strap and cushioned outsole for comfortable daily wear. As with all PLUSfoam products, the Roxy flop called “Kiwi” will be non-microbial, non-absorbent and eligible for reclaim at any of the PLUSfoam facilities around the world.

“Along with making one of the most comfortable sandals on the market, conveying the closed-loop story to the Roxy consumer was of utmost importance for this project” said Mike Carr, Associate GM at PLUSfoam. “The Roxy team included ‘recycle @ PLUSfoam.com’ on the outsole, inside the sandal strap and on a separate hang-tag that is also made with PLUSfoam. It has become apparent from their strong pre-book numbers that retailers and consumers alike value this closed-loop story.”

Cathey Curtis, Global Marketing at Roxy, stated, “Roxy has always been committed to making product that allows our girls to live their fun and adventurous lives. Our footwear is a part of that commitment. We are excited to partner with PLUSfoam to make the Kiwi, a style of flip flop, a signature Roxy product.”

Using PLUSfoam® in just one product can make a huge difference at the manufacturing level. “Anyone who has been to a manufacturing facility in China within the last 20 years has seen the piles of post-manufacturing scrap first-hand”, says Brett Ritter, CEO at PLUSfoam. “Our goal at PLUS is to eliminate these piles while producing the best possible performance-based products. With Roxy getting on board, we’re collectively making a difference”.

PLUS Compound Technologies operates reclaim facilities in the US, Canada, Europe, China, Korea and Japan where any products made with PLUS Compounds can be returned and recycled. “The ability to close the loop on our products is something we offer to all our brand partners”, says Carr. “In the past year we have opened reclaim facilities in Europe, Canada and Japan, each of which has added to our global network and our ability to prevent valuable material from winding up in trash cans, incinerators and waterways around the world”.

About Quiksilver Inc.
Roxy is a brand of Quiksilver, Inc., the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products. Roxy has been setting the bar for women's ocean style since 1990. Roxy offers fun, bold, athletic, daring and classy apparel and accessories. Roxy team members have included Lisa Andersen, Sofia Mulanovich, Carissa Moore and Stephanie Gilmore. For more information about Roxy, please visit www.roxy.com.

About PLUS Compound Technologies, LLC.
PLUSfoam is a revolutionary material that positively impacts the post-manufacturing waste stream and the post-consumer product lifecycle. PLUS Compounds® are performance-based, 100% recyclable alternatives to traditional foams (EVA & PU), rubbers and plastics. The new Roxy sandal can be returned to the PLUSfoam reclaim facility where it will be recycled and turned back into production quality materials. Details about the PLUS post-consumer reclaim program can be found at www.PLUSfoam.com.


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