Sponsors
Billabong ▼ -0.005 | PPR ▲ +1.20 | American Apparel ▲ +0.07 | The Buckle ▲ +0.54 | Columbia ▲ +0.52 | Deckers Outdoor ▼ -1.07 | Dicks ▼ -0.85 | Foot Locker ▲ +0.80 | Genesco ▲ +0.63 | Iconix Brand Group ▲ +0.59 | Jarden Corp ▲ +0.09 | Nordstrom ▲ +0.42 | Luxottica ▼ -0.35 | Nike ▲ +1.09 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.06 | Sport Chalet - 0 | Urban Outfitters ▲ +0.47 | VF Corp ▲ +0.68 | Quiksilver ▼ -0.11 | Zumiez ▲ +0.39 | Macys ▲ +0.87 | Tillys ▲ +0.12 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

NUORDER: 9 social marketing tactics for your next trade show
AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Macy's expands industry and athletic brands to win millennial shoppers

By Tiffany Montgomery
September 10, 2013 7:18 AM

Macy’s is expanding its athletic assortment to appeal to the millennial customer, and has expanded or added several industry brands over the past year to reach the same customer, the company said this week.

Industry brands that have been added or expanded include Ambiguous, Ezekiel, Comune, RVCA, Neff and Stussy, according to a Macy’s statement.

Macy’s is also expanding its athletic assortment with Nike, which is in 650 stores in men’s, boys and girls, and 240 stores in women’s and infants; The North Face, in 130 stores in men’s, women’s, boys, girls and infants; Under Armour, sold in 70 stores in men’s and 50 in women’s and boys; CK Performance, sold in 385 stores in women’s; and Helly Hansen, a new brand for Macy's that will be sold in 30 stores in men’s and 25 stores in women’s.

Macy’s said it also still carries Adidas, Champion, Columbia, Puma, Spyder and Marmot.
 


More on: Macy's

Articles You Might Have Missed