Sponsors
Billabong ▲ +0.015 | PPR ▲ +0.40 | American Apparel ▼ -0.004 | The Buckle ▼ -0.55 | Columbia ▲ +0.10 | Deckers Outdoor ▼ -2.59 | Dicks ▲ +0.36 | Foot Locker ▲ +0.79 | Genesco ▼ -1.34 | Iconix Brand Group ▼ -0.13 | Jarden Corp ▲ +1.13 | Nordstrom ▲ +0.65 | Luxottica ▲ +1.62 | Nike ▲ +0.14 | Pacific Sunwear ▼ -0.07 | Skullcandy ▼ -0.20 | Sport Chalet - 0 | Urban Outfitters ▼ -4.94 | VF Corp ▼ -0.22 | Quiksilver ▼ -0.09 | Zumiez ▼ -0.81 | Macys ▼ -0.36 | Tillys ▼ -0.25 |
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

4 reasons for B2B companies to embrace ecomm from NuORDER. Invitation to PROCOPIO's Labor and Employment Law seminar.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Macy's expands industry and athletic brands to win millennial shoppers

By Tiffany Montgomery
September 10, 2013 7:18 AM

Macy’s is expanding its athletic assortment to appeal to the millennial customer, and has expanded or added several industry brands over the past year to reach the same customer, the company said this week.

Industry brands that have been added or expanded include Ambiguous, Ezekiel, Comune, RVCA, Neff and Stussy, according to a Macy’s statement.

Macy’s is also expanding its athletic assortment with Nike, which is in 650 stores in men’s, boys and girls, and 240 stores in women’s and infants; The North Face, in 130 stores in men’s, women’s, boys, girls and infants; Under Armour, sold in 70 stores in men’s and 50 in women’s and boys; CK Performance, sold in 385 stores in women’s; and Helly Hansen, a new brand for Macy's that will be sold in 30 stores in men’s and 25 stores in women’s.

Macy’s said it also still carries Adidas, Champion, Columbia, Puma, Spyder and Marmot.
 


More on: Macy's

Articles You Might Have Missed