Sponsors
Billabong ▲ +0.025 | PPR ▲ +4.25 | American Apparel ▼ -0.015 | The Buckle ▼ -0.49 | Columbia ▼ 0.00 | Deckers Outdoor ▼ -1.20 | Dicks ▲ +0.71 | Foot Locker ▼ -2.45 | Genesco ▲ +1.13 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.14 | Nordstrom ▲ +0.12 | Luxottica ▲ +0.99 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.12 | Skullcandy ▲ +0.13 | Sport Chalet - 0 | Urban Outfitters ▼ -0.13 | VF Corp ▲ +0.25 | Quiksilver ▲ +0.01 | Zumiez ▲ +0.17 | Macys ▲ +0.48 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
FSG LAWYERS: Represented Brixton in recent transaction with Altamont Capital.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Macy's expands industry and athletic brands to win millennial shoppers

By Tiffany Montgomery
September 10, 2013 7:18 AM

Macy’s is expanding its athletic assortment to appeal to the millennial customer, and has expanded or added several industry brands over the past year to reach the same customer, the company said this week.

Industry brands that have been added or expanded include Ambiguous, Ezekiel, Comune, RVCA, Neff and Stussy, according to a Macy’s statement.

Macy’s is also expanding its athletic assortment with Nike, which is in 650 stores in men’s, boys and girls, and 240 stores in women’s and infants; The North Face, in 130 stores in men’s, women’s, boys, girls and infants; Under Armour, sold in 70 stores in men’s and 50 in women’s and boys; CK Performance, sold in 385 stores in women’s; and Helly Hansen, a new brand for Macy's that will be sold in 30 stores in men’s and 25 stores in women’s.

Macy’s said it also still carries Adidas, Champion, Columbia, Puma, Spyder and Marmot.
 


More on: Macy's

Articles You Might Have Missed