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Macy's expands industry and athletic brands to win millennial shoppers

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  • Clothing from Neff and other industry brands at Macy's South Coast Plaza in August

Macy’s is expanding its athletic assortment to appeal to the millennial customer, and has expanded or added several industry brands over the past year to reach the same customer, the company said this week.

Industry brands that have been added or expanded include Ambiguous, Ezekiel, Comune, RVCA, Neff and Stussy, according to a Macy’s statement.

Macy’s is also expanding its athletic assortment with Nike, which is in 650 stores in men’s, boys and girls, and 240 stores in women’s and infants; The North Face, in 130 stores in men’s, women’s, boys, girls and infants; Under Armour, sold in 70 stores in men’s and 50 in women’s and boys; CK Performance, sold in 385 stores in women’s; and Helly Hansen, a new brand for Macy's that will be sold in 30 stores in men’s and 25 stores in women’s.

Macy’s said it also still carries Adidas, Champion, Columbia, Puma, Spyder and Marmot.
 

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