Sponsors
Billabong ▼ 0.000 | PPR ▲ +1.85 | American Apparel ▲ +0.038 | The Buckle ▼ -0.47 | Columbia ▲ +0.24 | Deckers Outdoor ▲ +0.38 | Dicks ▼ -0.80 | Foot Locker ▼ -0.71 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -0.39 | Jarden Corp ▼ -0.97 | Nordstrom ▼ -0.59 | Luxottica ▲ +0.55 | Nike ▼ -0.78 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.03 | Sport Chalet - 0 | Urban Outfitters ▼ -0.18 | VF Corp ▼ 0.00 | Quiksilver ▲ +0.13 | Zumiez ▼ -0.36 | Macys ▼ -0.76 | Tillys ▼ -0.17 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Macy's expands industry and athletic brands to win millennial shoppers

By Tiffany Montgomery
September 10, 2013 7:18 AM

Macy’s is expanding its athletic assortment to appeal to the millennial customer, and has expanded or added several industry brands over the past year to reach the same customer, the company said this week.

Industry brands that have been added or expanded include Ambiguous, Ezekiel, Comune, RVCA, Neff and Stussy, according to a Macy’s statement.

Macy’s is also expanding its athletic assortment with Nike, which is in 650 stores in men’s, boys and girls, and 240 stores in women’s and infants; The North Face, in 130 stores in men’s, women’s, boys, girls and infants; Under Armour, sold in 70 stores in men’s and 50 in women’s and boys; CK Performance, sold in 385 stores in women’s; and Helly Hansen, a new brand for Macy's that will be sold in 30 stores in men’s and 25 stores in women’s.

Macy’s said it also still carries Adidas, Champion, Columbia, Puma, Spyder and Marmot.
 


More on: Macy's

Articles You Might Have Missed