Skip to content Skip to navigation

Firewire CEO on surfboard market trends

Print Friendly and PDF

This article is available to our Executive Edition members.
Click here to login or Click here to sign up

If you're having any trouble getting signed up, Email

Sales of higher-priced shortboards have gone up so far this year according to ActionWatch. Today, we check in with Firewire to see if this trend is impacting business and get an update on what is new with the brand.



More news

Last updated: : 10/27/2016 - 15:16

Details about Sanuk's quarterly performance, plus why Deckers Brands lowered company guidance for the full year

Last updated: : 10/27/2016 - 07:45

ActionWatch breaks down what worked and what didn't at core stores in the third quarter. One category performed particularly well.

Last updated: : 10/27/2016 - 07:24

An update on how Oakley performed in Q3, and details about more job cuts. Plus, the key thing Oakley must do to reach its potential, according to Luxottica.

Last updated: : 10/27/2016 - 07:46

Photos from the EuroSIMA Surf Summit and Waterman's Ball

Last updated: : 10/25/2016 - 12:30

Kering discusses Volcom's performance, plus why Puma may be on the rise

Last updated: : 10/24/2016 - 16:41

SES has learned that Billabong has hired investment bankers to try to sell smaller assets in its portfolio

Last updated: : 10/25/2016 - 08:35

"The reports of Vans' decline have been greatly exaggerated," VF CEO Eric Wiseman said

Last updated: : 10/21/2016 - 12:01

The industry turned out Thursday night for Tilly’s annual holiday party for store managers - Adidas went big

Last updated: : 10/19/2016 - 12:53

Mike Jensen joins DC from the athletic shoe company Asics

Last updated: : 10/18/2016 - 08:45

Burton is lifting the curtain on its business plans in a quest to form closer partnerships with key retailers and rally employees. President John Lacy tells us about this new transparency, and discusses the company's key business strategies.