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Hurley restructures leadership team

  • Hurley restructures leadership

Hurley restructured its leadership team Monday in a quest to simplify and streamline several functions in the company and to speed decision making.

Simon Haskell Shop-eat-surf file photoSix high-level jobs were impacted, and several of the employees involved had been with the company many years.

Those affected who have left Hurley include Mark Weber, GM of Global Merchandising; Allen Johnson, GM International; Simon Haskell, GM Direct to Consumer; John Heelan, VP Eastern US Sales; John Cherpas, GM Global Product and Sourcing; and Christina Koutras, VP/GMM YC.

“These decisions are never fun,” CEO Bob Hurley said in an interview. “We tried to execute it in an honest and caring manner with folks we love who have been a big part of this brand, and who I think will go on to greatness.”



John Heelan Shop-eat-surf file photo

The reorganization stems from Hurley’s goal of accelerating innovation, advancing its go-to-market strategies, aligning product excellence with merchandising excellence, and sharpening its focus on supply chain and manufacturing improvements.

Or as Nike VP of Action Sports Roger Wyett described it, to “simplify and streamline to be more relevant to the consumer.”

I reached Mark Weber today, who I have worked with a lot and who is one of the kindest guys in the industry and well-liked by retailers.

He has been with Bob since Bob launched Hurley and has held a variety of top-level posts at the company including positions in sales, marketing, and merchandising and design.


Mark Weber Shop-eat-surf file photo

Mark said, “I’m proud of the team and I’m proud of what we’ve accomplished in the 15 years I’ve worked there. Roger and Bob have been unbelievable to me, and I couldn’t have asked for more generous mentors and the broad experience I got there. It’s been an incredible ride, and I’m excited to see what’s next.”

In addition to the streamlining that happened this week, the roles of Anton Nistl and new executive Ronnie Greenwood have been clarified.

Anton’s new title is Brand President and Ronnie’s is Chief Operating Officer. They will report to Bob.

Unlike some of the larger brands in the space, Hurley’s revenue grew in its most recent fiscal year ended May 31. Revenue increased 5% to $260 million, according to Nike financial documents.

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