Skip to content Skip to navigation

Hurley restructures leadership team

Print Friendly and PDF
  • Hurley restructures leadership

Hurley restructured its leadership team Monday in a quest to simplify and streamline several functions in the company and to speed decision making.

Simon Haskell Shop-eat-surf file photoSix high-level jobs were impacted, and several of the employees involved had been with the company many years.

Those affected who have left Hurley include Mark Weber, GM of Global Merchandising; Allen Johnson, GM International; Simon Haskell, GM Direct to Consumer; John Heelan, VP Eastern US Sales; John Cherpas, GM Global Product and Sourcing; and Christina Koutras, VP/GMM YC.

“These decisions are never fun,” CEO Bob Hurley said in an interview. “We tried to execute it in an honest and caring manner with folks we love who have been a big part of this brand, and who I think will go on to greatness.”

 

OUR SPONSORS

John Heelan Shop-eat-surf file photo

The reorganization stems from Hurley’s goal of accelerating innovation, advancing its go-to-market strategies, aligning product excellence with merchandising excellence, and sharpening its focus on supply chain and manufacturing improvements.

Or as Nike VP of Action Sports Roger Wyett described it, to “simplify and streamline to be more relevant to the consumer.”

I reached Mark Weber today, who I have worked with a lot and who is one of the kindest guys in the industry and well-liked by retailers.

He has been with Bob since Bob launched Hurley and has held a variety of top-level posts at the company including positions in sales, marketing, and merchandising and design.

OUR SPONSORS

Mark Weber Shop-eat-surf file photo

Mark said, “I’m proud of the team and I’m proud of what we’ve accomplished in the 15 years I’ve worked there. Roger and Bob have been unbelievable to me, and I couldn’t have asked for more generous mentors and the broad experience I got there. It’s been an incredible ride, and I’m excited to see what’s next.”

In addition to the streamlining that happened this week, the roles of Anton Nistl and new executive Ronnie Greenwood have been clarified.

Anton’s new title is Brand President and Ronnie’s is Chief Operating Officer. They will report to Bob.

Unlike some of the larger brands in the space, Hurley’s revenue grew in its most recent fiscal year ended May 31. Revenue increased 5% to $260 million, according to Nike financial documents.

More news

Last updated: : 06/25/2016 - 06:38

Josh discusses some fairly radical ideas, including why brand CEOs should say "no" to retailers more often and why he thinks Amazon could be an amazing opportunity for the industry if done right

Last updated: : 06/24/2016 - 09:05

Incipio will pay $5.75 per share in cash, or a total of approximately $177 million

Last updated: : 06/23/2016 - 07:01

During an investor conference this month, Genesco CEO Robert Dennis shared some thoughts on the health of the consumer and the state of malls.

Last updated: : 06/22/2016 - 14:30

Industry rival Hollister presented an updated brand positioning today during an investor conference

Last updated: : 06/21/2016 - 07:54

A detailed interview with Lex Pedersen about why SurfStitch is scaling back operations in the U.S. market, the company's ongoing struggles since going public, the challenges with Swell, and why he agrees with Rick Brooks of Zumiez

Last updated: : 06/20/2016 - 09:59

Owner SurfStitch Group announces a restructure of its U.S. business, which will now function more as a satellite office

Last updated: : 06/20/2016 - 07:52

The company continues to wind its way through the bankruptcy process

Last updated: : 06/17/2016 - 09:19

A talk about what is driving RAEN's big growth this year despite the tough sunglass market, what changes Jeff has made to the business since he joined as CEO, and the long-term vision for the brand

Last updated: : 06/16/2016 - 12:46

 We talked with Global Brand Lead Jeff Taylor about DC's plans for the surf category

Last updated: : 06/15/2016 - 11:52

Zumiez CEO Rick Brooks spoke at a conference yesterday, and provided interesting insights into the state of the consumer, the changing retail landscape, and the impact of the PacSun bankruptcy