Shop-eat-Surf has learned that Vicki Redding is the new VP of Apparel for Vans.
Vicki is an industry veteran who has been at the La Jolla Group as SVP of Design & Merchandising since late 2010.
Prior to that, Vicki spent more than 15 yearas at Quiksilver and DC in senior executive roles.
The position at Vans has been vacant after the departure of Michael Schulam.
While best known for footwear, Vans has a substantial and growing apparel business.
Updated: Below is the official press release.
VANS NAMES VICKI REDDING AS VICE PRESIDENT, APPAREL
Cypress, CA (December 10, 2012) – Vans President Kevin Bailey announced the appointment of Vicki Redding as Vice President, Apparel effective in late December. As she joins Vans, Redding will lead the global strategic direction of Vans’ Men’s and Women’s apparel and accessories businesses including product design, development and merchandising across all distribution channels.
Redding comes to Vans with more than 18 years experience in the Action Sports apparel and retail industry. Most recently, Redding was Senior Vice President, Merchandise and Design for Irvine-based La Jolla Group, directing the apparel, accessories and footwear business for five different brands including O’Neill, Metal Mulisha, The Berrics, FMF and Rusty.
Previously, Redding was at Quiksilver for 16 years in a variety of successive roles beginning with Vice President, Quiksilver Americas Boys Merchandise and Design, to Senior Vice President Americas Merchandise and Design overseeing apparel, accessories and footwear product for the Americas region to Senior Vice President Global Merchandise and Design with global product responsibilities. Redding closed out her time at Quiksilver as Senior Vice President Merchandise and Design for the DC Shoes Division. Prior to Quiksilver, Redding began her career at Nordstrom in the Buying department.
“Vans’ Apparel business is rapidly growing in both size and complexity and is a critical component to our business initiatives,” said Bailey “Vans has a strong team in place and having someone of Vicki's caliber and experience will only strengthen our brand.”
Bailey continued saying that, “Vicki has managed both large and start-up brands in our sector across multiple distribution channels. Developing innovative product is a critical need in our sector as we aim to fuel consumer demand and facilitate global business expansion. Furthermore, Vicki is the right person to lead our apparel and accessory efforts across our disciplined segmentation model. When I rejoined Vans, I was clear on the opportunity for our Apparel business and our global leadership team is looking forward to Vicki's participation in realizing our potential.”
“I am extremely excited to join Vans. The integrity and authenticity of the brand is unparalleled in the marketplace,” said Redding. “I look forward to contributing to the growth of Apparel and working with the talented team.”
Vans®, the original action sports footwear and apparel brand, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec® line of protective gear and are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating our brand and athletes’ rich stories. The Vans brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®. More information about the Vans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans.