Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.25 | American Apparel ▲ +0.020 | The Buckle ▲ +0.18 | Columbia ▼ -1.51 | Deckers Outdoor ▼ -0.87 | Dicks ▼ -0.18 | Foot Locker ▼ -0.40 | Genesco ▲ +0.08 | Iconix Brand Group ▼ -0.11 | Jarden Corp ▼ -0.24 | Nordstrom ▼ -0.28 | Luxottica ▼ -0.68 | Nike ▼ -0.38 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.15 | Sport Chalet - 0 | Urban Outfitters ▼ -0.50 | VF Corp ▼ -0.14 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.05 | Macys ▼ -0.75 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Volcom reduces staff

By Tiffany Montgomery
March 30, 2012 9:20 AM

 

Volcom eliminated 30 jobs in North America Thursday as it moves to reduce its cost structure.

 

In a statement emailed to me, Volcom CEO Richard Woolcott said, “Given the continued challenges in the U.S. retail environment and the current economic situation in Europe, we determined it was necessary to make the difficult decision to adjust our cost structure, including a workforce reduction. Volcom, however, remains strong and we are moving forward with our strategic initiatives to become a truly global action sports brand.”

 

While there are signs the economy is recovering in some sectors, conditions remain challenging for some industry companies with the slowdown in Europe, tough conditions in Australia, PacSun closing stores, the weak snow season and more.

 

PacSun, the industry’s largest customer, closed 119 stores in 2011 and plans to shutter another 110 by the end of 2012.

 

Columbia announced earlier this month it was reducing its staff in part because of the weak snow season, Billabong has said it may close up to 100 to 150 stores globally, and other industry companies have trimmed staff, curtailed spending and eliminated some new initiatives.

 

 

 

 

 


More on: Volcom

Articles You Might Have Missed