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Tiffany Montgomery
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Zumiez beats expectations again

Zumiez Founder Tom Campion
Zumiez Founder Tom Campion with some fans. Shop-eat-surf file photo.
By Tiffany Montgomery
February 01, 2012 2:07 PM

It appears that Zumiez can do no wrong.

 

The action sports retailer posted a 10.8% gain in same store sales in January, blowing past the 4.3% average increase expected by stock analysts.

 

The company reported January sales this afternoon.

 

For the fourth quarter, Zumiez comps increased 9.7%. For 2011, the company said comps rose 8.7%.

 

In January, the comps by week were:

 

1. up 9.5%

2. up 9.6%

3. up 13.2%

4. up 11.2%

 

The average dollars per transaction increased while the average number of transactions decreased.

 

All categories except boys posted an increase.

 

Zumiez currently operates 444 stores.

 

 

 


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