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West 49 announces "Take the Cake" event

By Press Releases
February 15, 2012 11:31 AM

Press Release:


WEST 49 “TAKE THE CAKE II” - CANADA’S LARGEST SKATEBOARD EVENT IS BACK BIGGER AND BETTER IN 2012 with Kellogg’s* Cinnamon Pops* as presenting sponsor.


eventSing promotions inc. and West 49 are excited to announce Take The Cake presented by Cinnamon Pops* which will take place at Canada’s Wonderland in Vaughan, Ontario on August 30-31, 2012.


In order to reach more fans of skateboarding while still capturing a unique “forum” for this amazing contest – Kingswood Music Theatre at Canada’s Wonderland, the country’s premier amusement park, and home to world class thrills, fun and family entertainment was selected as this year’s venue.


On Friday, August 31st, 2012, West 49 Take The Cake will feature the world’s most influential and recognizable pro skaters throwing down their best tricks for a $50,000.00 CASH prize.


The 2010 event included the highest caliber skaters including Paul Rodriguez “P-Rod” (Plan B), Chaz Ortiz (Zoo York), Torey Pudwill (DVS) and Sierra Fellers (C1RCA), all who were excited to participate in such a well-produced high profile event.


This year’s list of competitors will be no different - Take The Cake is recognized by Street League SkateboardingTM allowing the top pros to participate in this event which is a major acknowledgement for this contest.


Take The Cake is managed by eventSing promotions inc. who has more than a decade experience in packaging and producing national action sports events. The West 49 Take The Cake event will be the standout skateboard event of the year, a must attend on anyone’s calendar of events. An amateur qualifying contest on Thursday, August 30th will give one skater the pass to ride with the world’s best in Friday’s final feature.


The excitement begins on Thursday, August 30th with an amateur contest and a large welcome party for VIP and invited skaters. The event space will be filled with action sports retailers and manufacturers featuring interactive games, a public skate park and lots to see and do. Kingswood Music Theatre is the perfect venue to host this event and is large enough to host up to 17,000 fans through the two-day event.


eventSing and West 49 are in the process of finalizing some great sponsorship deals to make this event the best. “What we’re really excited about this year is our strong relationship with Canada’s Wonderland and our presenting sponsor, Cinnamon Pops,” according to Andrew Singelton, Founder of eventSing promotions inc.


“We feel our partnership with them and West 49 will help generate great excitement and capture the skateboarding audience in a unique and exciting way resulting in a fantastic event for participants and spectators.”


About West 49

With 75 stores in eight provinces, West 49 serves up gear from the most trusted and popular action sports brands such as Billabong, DC, Element, RVCA, Plan B, C1RCA, Etnies, Dakine, Volcom, Vans, Emerica, DVS, Lakai, Flip, Zero and Alien Workshop.


About Kellogg’s Cinnamon Pops*

NEW Cinnamon Pops* is a whole new way to enjoy the crunchy Pops you love. Try the irresistible sweet cinnamon crunch today.


About Canada’s Wonderland

Canada’s Wonderland is the home of the most exhilarating collection of rides & roller coasters in all of Canada, and Splash Works, a 20-acre water park. New for 2012 – Leviathan; one of the biggest roller coasters in the world!



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