Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Watermans partners with Future Fins

By Press Releases
February 16, 2012 12:21 PM

Press Release:

 

Futures Fins Enters Distribution Partnership with Watermans Applied Science

 

2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market, is proud to announce a strategic partnership with Huntington Beach based Futures Fins LLC. The collaboration focuses on the philosophical synergy between Futures and Watermans to provide the customer with more direct access to quality products from both companies.

 

Both companies believe the cornerstone of a good brand is a quality product. “When I first met Vince [Longo] it was obvious that he has a real passion for great product,” said Watermans’ Macon Brock. A fact not lost on Longo, owner/president of Futures Fins, “I truly believe in Watermans. It is the best sunscreen I have ever used.” Both brands are widely viewed as the best in their respective categories.

 

The partnership is a strategic move on behalf of Watermans to increase the customer experience. Watermans will be utilizing the experienced sales, marketing and customer service team of Futures Fins to expand their domestic reach.

 

“[Futures] has a greater distribution channel and the staff to bring a better service component to our customers,” says Brock. Adding, “We are looking forward to working with Futures and taking Watermans to the next level.” Collaborative operations are underway immediately.

 

Core to the philosophy of both brands is the idealism of manufacturing quality products in the USA. “The fact that Futures has set domestic manufacturing as a goal was a huge factor in our decision making.” Said Watermans Pete Stirling, “What is the point of success if it doesn’t serve the community at large?”

 

Futures currently manufactures all molded products including boxes and fins in Huntington Beach. Watermans is made in the USA.

 

For more information contact customersupport@futuresfins.com

 


Articles You Might Have Missed