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Details on Industry Insight.
The distribution of iconic eyewear brand SPY is now held by Step Up Industries.
The new agreement will help Spy grow its existing customer base and increase its market share in New Zealand. Step Up have an extensive retail network in surf, skate, snow & wake and will add existing SPY accounts for moto and sunglasses.
The deal includes all categories of Spy including Sunglasses, Snow Goggles, Moto Goggles, Performance, RX and Apparel.
SPY EVP of Operations & Sales Greg Hagerman – We are very excited to embark on a new growth phase in New Zealand with Step Up Industries. Partnering with Step Up will allow us to develop all of our product categories in-line with our global distribution strategy.
Step Up Industries Director Stuart Young – “We are incredibly excited about the opportunity in front of us. Teaming up with SPY is a huge development for Step Up and will enable us to better service our current and newly acquired accounts. This partnership underscores our commitment to the action sports industry in New Zealand. We are all looking forward to placing SPY in the top echelon of all eyewear categories.”
SPY continues uniquely as a collaboration of extraordinary athletes, designers and creative people connected by a common obsession with action sports, technology, style, music, the world around us and the facilitation of world-class performance and unbridled fun.
We make incredible products that go on your face, allowing you to see clearer, look cooler, perform better and be more comfortable while doing the things that make you feel most alive. We are committed to making the highest quality, most functional, best-looking eyewear on earth and supporting like-minded people and the pastimes that inform who we are and what we do.
Step Up Industries Ltd is a wholesale distribution company importing goods from across the globe, and delivering them to a wide and varied retail base throughout New Zealand.
Specializing in action sports hard goods, apparel and accessories SUI also distribute Hyperlite Wake, HO Water-skis, the SkateOne family of core skate brands and a variety of smaller niche brands. “We strive to be the best supplier, marketer and promoter of the leading brands in the Action Sports industry.”
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