AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
ROXY CHICKEN JAM WILL NOT RETURN TO MAMMOTH MOUNTAIN IN 2012
ROXY Continues to Support Snow Program With Roxy Snow Pro and Shooting Star Video Competition
FOR IMMEDIATE RELEASE: February 10, 2012 - Huntington Beach, CA: Fashion and action sports brand ROXY has announced the all-female snowboarding competition, the ROXY Chicken Jam, will not be returning to Mammoth Mountain in 2012.
The decision not to hold the Chicken Jam at Mammoth Mountain this year does not reflect a decrease in attention to the brand’s snow program. ROXY hopes to bring back the beloved event in the future with a refreshed perspective to make it better and bigger.
After a 4 year partnership, this was an amicable understanding between ROXY and Mammoth Mountain.
ROXY continues to support their snow division with the Roxy Snow Pro competition and Shooting Star Video contest. The Roxy Snow Pro, a 5 Star TTR all-girl slopestyle event, brings together the top female snowboarders in the world to compete for a $25,000 prize purse.
The contest, held at Nightpark Saalbach Hinterglemm, begins today.
In efforts to support amateur riders, ROXY has launched the second year of the Shooting Star Video Contest. This video-based contest engages a growing generation of girl snowboard enthusiasts who are media and web savvy do-it-yourselfers.
New to the contest this year, there are advanced and beginner/intermediate categories. The contest kicked off on February 5 and will announce weekly winners with a grand prize winner announced on March 6.
For more information on the ROXY Snow Pro, visit http://roxylive.com/roxysnowpro/2012/.
To find out more about the Shooting Star Video Contest, visit roxyshootingstar.yobeat.com.