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Details on Industry Insight.
Enter Today for a Life-Changing Adventure to Live the Dream of a ROXY Girl
February 24, 2012 - Huntington Beach, CA: Global fashion and action sports apparel brand ROXY proudly invites girls to let the sea set them free and have the opportunity to live the dream of a ROXY girl.
ROXY’s “Let the Sea Set You Free” contest is a global social media initiative that embraces digital and multimedia platforms. Girls over the age of 18 will be able to submit videos, photos and essays that creatively demonstrate why they embody the ROXY spirit and what makes them the right choice to experience a life-changing adventure.
The contest launches today February 24, 2012 and submissions will be accepted through April 8, 2012. The public will vote for their favorite girls. The top 75 finalists globally, determined by fans and a select ROXY panel of judges, will then be challenged to create a one minute video that explains how the sea sets them free using music and imagery provided by ROXY.
On June 15, one winner per region from the Americas, Europe and Asia-Pacific regions will be announced.
Three girls will win a life-changing adventure which includes a trip to Biarritz, France for the Roxy Pro surf competition in July, the opportunity to learn to surf the best waves in the world, a chance to meet the ROXY pro athletes, up to $5,000 USD, and a second surprise adventure trip.
The winners will also host ROXY video segments as a face and voice for the brand and experience life the way the Roxy girls do.
“The goal of the Let the Sea Set You Free global campaign was to speak to our core fans, while engaging a new audience of girls and offer them something that no other brand can. This unprecedented digital contest allows girls to challenge themselves creatively and offer them an opportunity that money can’t buy,” says Danielle Beck, VP of Marketing and Creative for ROXY.
“We want to encourage girls to dream big and personally have the chance to experience the ultimate Roxy lifestyle. Traveling, surfing, and feeling free are things that every girl should be able experience.”
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. For more information on Roxy, visit www.roxy.com.