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Details on Industry Insight.
Olukai's Partnership with TEDxMaui
Creates enduring, passionate global event
(FEBRUARY 1, 2012 - ORANGE COUNTY, Calif.) - On Sunday, January 22, 2012, over 1,000 people gathered at the Maui Arts and Cultural Center for the inaugural, sold-out TEDxMaui event, which OluKai sponsored to help support wide-scale, worldwide social innovation.
In an effort to connect the local community event to the global TEDx audience, OluKai hosted a live webcast of the TEDxMaui event on OluKai.com, which brought in viewers from multiple countries, including China, Guam and Costa Rica.
In the coming weeks the TEDxMaui talks will remain live, in perpetuity, on the Talk Story section of OluKai's website: http://talkstory.olukai.com.
The full-day TEDxMaui event brought a thought- provoking collective of 18 powerful speakers from the islands and beyond.
Highlights from the event included a moving opening by Elizabeth Kapu'uwailani Lindsey, Ph.D., the first Polynesian Explorer and female Fellow in the history of National Geographic Society and internationally recognized expert in the emerging field of cultural intelligence, and performance by Paula Fuga, the deeply respected Hawaiian musician and cultural ambassador who uses her talent to bring about positive social change.
OluKai also paid tribute to legendary Hawaiian waterman Archie Kalepa, who was in attendance. Played to the overflowing audience was this short film, original content in OluKai's Talk Story series: http://talkstory.olukai.com/2011/06/07/archie-kalepa-foil-boarding/.
"Bringing together a community of this depth was moving and deeply inspiring," said Kerry Konrady, Director of Marketing for OluKai. "Special thanks to all the hard working folks at TEDxMaui for sharing a special event with the world."
TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.
At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis. To learn more, visit http://www.ted.com/pages/about_tedx.
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.
Through our Fit by Nature, Crafted by HandTM design principle, we build every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.
In every facet of our business, we're committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the 'Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions.
We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.