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Tiffany Montgomery

Reef's results, new positioning, girls plans, online strategy, men's apparel play

Reef's Lindy Williams, Jeff
Reef's Lindy Williams, Jeff Moore and PJ Connell at Surf Expo. Photos by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
February 23, 2012 7:31 AM

A talk with Jeff Moore about Reef's go-forward strategy, expanding beyond Miss Reef, footwear plans for men and women, men's apparel push, and an intriguing new shoe.

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