Sponsors
Billabong ▲ +0.015 | PPR ▼ -1.20 | American Apparel ▲ +0.009 | The Buckle ▼ -0.38 | Columbia ▼ -0.43 | Deckers Outdoor ▼ -0.44 | Dicks ▼ -0.43 | Foot Locker ▼ -0.12 | Genesco ▲ +0.13 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▼ -0.62 | Nordstrom ▲ +0.67 | Luxottica ▲ +0.07 | Nike ▼ -1.85 | Pacific Sunwear ▼ -0.03 | Skullcandy ▼ -0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.19 | VF Corp ▼ -1.01 | Quiksilver ▲ +0.13 | Zumiez ▼ -0.27 | Macys ▼ -0.51 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

SIMA: Tickets on sale for 12th Image Awards show on Feb. 12.
PROCOPIO: Seminar 1/31 at Snow Show on IP strategies.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef's results, new positioning, girls plans, online strategy, men's apparel play

By Shelby Stanger
February 23, 2012 7:31 AM

A talk with Jeff Moore about Reef's go-forward strategy, expanding beyond Miss Reef, footwear plans for men and women, men's apparel push, and an intriguing new shoe.

To read more, please

Articles You Might Have Missed