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Tiffany Montgomery
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Reef's results, new positioning, girls plans, online strategy, men's apparel play

Reef's Lindy Williams, Jeff
Reef's Lindy Williams, Jeff Moore and PJ Connell at Surf Expo. Photos by Shelby Stanger for Shop-eat-surf.
By Shelby Stanger
February 23, 2012 7:31 AM

A talk with Jeff Moore about Reef's go-forward strategy, expanding beyond Miss Reef, footwear plans for men and women, men's apparel push, and an intriguing new shoe.

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